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Senior Lifecycle Marketing Lead - Remote Canada
Job summary
A technology company is seeking a Senior Customer Lifecycle Manager to enhance customer engagement and retention through strategic lifecycle programs. Candidates should have at least 8 years of experience in lifecycle marketing within a global B2B SaaS environment, strong project management skills, and a proficiency in data-driven decision-making. This remote position is open to residents in Canada. The role offers opportunities for career development in a supportive and high-caliber team environment.
Qualifications
- 8 years of experience in lifecycle marketing or customer marketing in a global B2B SaaS environment.
- Strong understanding of market segmentation and customer journey mapping.
- Exceptional copywriting and creative skills.
Responsibilities
- Design and implement impactful customer lifecycle campaigns.
- Optimize journeys through experimentation and data.
- Own end-to-end lifecycle strategy and execution.
- Measure campaign and program effectiveness.
- Drive cross-functional alignment and communication.
- Champion Samsara’s cultural principles.
Skills
Education
Tools
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.