VP of Sales

Serv Recruitment Agency; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading recruitment firm is seeking a dynamic VP of Sales to lead their sales organization in Toronto. This role focuses on defining sales strategies, driving revenue growth, and developing a high-performing team. The ideal candidate will have over 10 years of sales experience, including significant leadership responsibilities, and will excel in communication and strategic planning. This position offers a competitive compensation package and a hybrid working model.

Qualifications

• 10–12+ years of progressive sales leadership experience.
• Minimum of 5 years in a senior leadership role.
• Proven success in double-digit revenue growth.

Responsibilities

• Define long-term sales strategies that drive profitable growth.
• Ensure retention and growth of major clients.
• Lead and scale a high-performing sales organization.

Skills

Strategic planning

Market analysis

Team leadership

Sales growth

Negotiation

Education

University Degree (Business, Sales, or Marketing)

MBA

Tools

CRM systems

MS Office

Sales analytics

Job description

Our client is seeking a dynamic and strategic VP of Sales to join their executive leadership team.

As a senior executive, the VP of Sales is responsible for leading, developing, and enabling a high-performing sales organization that consistently delivers on growth targets. This role combines thought leadership on market trends, competitive positioning, and customer needs with the ability to set and continuously refine clear sales strategies. The VP fosters a culture of accountability, collaboration, and customer-centricity, while equipping sales leaders and representatives with the tools, coaching, and resources they need to succeed. A key priority is cultivating and retaining top sales talent, developing future sales leaders, and creating an environment where individuals are motivated, supported, and consistently achieving results. By aligning the team around measurable goals, effective sales processes, and scalable systems, the VP ensures the company is positioned to achieve its long-term growth objectives.

This role includes:

Commercial Strategy & Execution

• Define and execute long-term sales strategies that drive profitable growth
• Set revenue goals, pricing frameworks, and account plans aligned to corporate objectives
• Continuously assess market trends to refine positioning and maintain competitive advantage

Revenue Growth & Market Expansion

• Leverage market insights to penetrate new industries, geographies, and trade lanes
• Drive new business acquisition through prospecting, partnerships, and strategic account expansion
• Deliver year-over-year growth by balancing volume, yield, and margin objectives

Key Account Leadership

• Serve as executive sponsor for major clients, ensuring retention, satisfaction, and growth
• Lead high-stakes negotiations that align with customer needs and reinforce the company's role as a strategic partner in clients' supply chains

Team Leadership & Development

• Lead, coach, and scale a high-performing sales organization that consistently delivers against ambitious revenue targets
• Enable success by equipping leaders and reps with the tools, resources, and structured processes they need to perform at their best
• Build and sustain a strong sales culture rooted in accountability, collaboration, and continuous improvement
• Develop and mentor future sales leaders, ensuring a strong pipeline of talent capable of driving the company's long-term growth
• Foster an environment where feedback, learning, and professional growth are prioritized, empowering the team to achieve both individual and collective success
• Embed a culture of accountability, continuous learning, and consultative selling

Stakeholder Engagement

• Build and maintain executive-level relationships with internal and external stakeholders
• Represent the company at industry events, conferences, and customer forums
• Ensure transparent communication with the CEO, COO and cross-functional leaders to align sales priorities

Analytics & Reporting

• Define and monitor KPIs including pipeline health, conversion rates, margin contribution, and customer satisfaction
• Deliver accurate forecasts and insights to executive leadership
• Leverage analytics to optimize sales performance, pricing strategies, and customer segmentation

Marketing Functional Leadership

• Provide executive oversight and input on brand positioning, lead generation, and content strategies that enable pipeline growth and support entry into new markets, industries, and geographies
• Leverage market insights, customer analytics, and campaign performance data to refine sales plays, optimize ROI on marketing spend
• Ensure go-to-market strategies, campaigns, and messaging are tightly aligned with sales objectives, revenue targets, and customer acquisition goals

Qualifications

• University Degree (Business, Sales, or Marketing); MBA preferred
• 10–12+ years of progressive sales leadership experience
• Minimum of 5 years in a senior leadership role
• Proven success in double-digit revenue growth and complex market sales
• Strong experience leading high-performing teams with SOPs, coaching, and enablement
• Advanced sales leadership skills including pipeline management and strategic planning
• Exceptional communication and presentation skills; able to influence C-suite stakeholders
• Strong financial acumen; experience with P&L and margin optimization
• Proficiency with CRM systems, MS Office, and sales analytics
• Bonus: Familiarity with digital freight platforms, AI forecasting, and sustainability-focused logistics is a plus

Compensation: Competitive; based on experience

Location: Hybrid (Toronto)