Vice President of Marketing

Tangam Gaming; Southwestern Ontario; Hybrid; CAD 170,000 - 220,000; Full time

Job summary

A technology company specializing in data analytics is seeking a Vice President of Marketing. This role involves leading all marketing strategies and overseeing teams focused on business development and growth. The ideal candidate will have over 10 years of experience in marketing leadership, particularly within the technology and SaaS sectors, and must demonstrate a strong ability to drive measurable growth through marketing initiatives. A competitive compensation package is offered, including flexible work arrangements.

Benefits

Flex time

Work-from-home days

Standing desks

Employee lounge with gaming consoles

Fitness allowance

Dental, prescription, and vision coverage

Healthcare spending account

Qualifications

• 10+ years of progressive marketing leadership experience, preferably within technology and SaaS.
• Proven track record in driving measurable pipeline growth.
• Excellent communication skills, both written and verbal.

Responsibilities

• Develop and execute strategic marketing plans.
• Lead brand management and corporate communications.
• Direct the BDR and Growth Marketing teams.

Skills

Progressive marketing leadership experience

Experience in technology and SaaS industries

Digital marketing expertise

Strong communication skills

Analytical mindset

Education

Bachelor's degree in Marketing or Business

MBA preferred

Job description

Overview

Salary : $170,000-$220,000 Total Compensation

As Vice President of Marketing, you will lead all marketing strategies, communications, and brand development efforts. You will also oversee Tangams Business Development Representatives (BDR) team and Growth Marketing team, with direct accountability for pipeline contribution and revenue growth targets. This role is critical to shaping market perception, driving demand, and fueling the companys high growth trajectory.

Key Responsibilities

• Develop and execute the strategic marketing plan to support overall business goals, product launches, and market expansion
• Lead brand management, positioning, messaging, and corporate communications
• Plan and execute User Conferences to deepen engagement with existing customers, drive cross-sell opportunities, and connect new prospects to our existing customer base
• Direct the BDR and Growth Marketing teams, ensuring alignment with sales, pipeline, and revenue targets
• Own marketing-sourced pipeline contribution and growth KPIs, reporting progress to executive leadership
• Oversee content marketing, digital / performance marketing, public relations, and event marketing
• Collaborate with sales, product, and analytics teams to ensure marketing aligns with product roadmaps and business objectives
• Manage and mentor a high-performing marketing team, establishing KPIs and monitoring performance
• Conduct market research, competitive analysis, and customer segmentation to inform campaigns
• Oversee marketing budget, resource allocation, and vendor relationships
• Ensure consistent brand voice and marketing collateral across all channels and markets

Qualifications & Experience

• 10+ years of progressive marketing leadership experience, preferably within technology and SaaS industries
• Experience organizing User Conferences
• Proven track record of building and scaling marketing and BDR functions in high-growth environments
• Demonstrated success in driving measurable pipeline growth and achieving revenue impact through marketing and BDR alignment
• Strong experience in digital marketing, demand generation, brand development, and content strategy
• Excellent communication skills, both written and verbal
• Strategic and analytical mindset, comfortable with data-driven decision making
• Experience working in global markets and coordinating multi-geography campaigns
• Bachelors degree in Marketing, Business, or a related field (MBA preferred)

Who we are

Tangam Systems is a rapidly growing company that is at the cutting edge of developing data analytics and visualization software. Our clients range from Fortune 500 businesses to some of the best known brands in the resort industry, including operators in United States, Macau, Australia, Philippines, Cambodia, New Zealand, Canada, the UK, and across Europe. Our Table Games Yield Management (TYM) and Slots Optimization & Data Analytics (SODA) products help casino resorts optimize their gaming operations in order to increase profitability and enhance the patron experience.

Our next generation business intelligence software products take the complexity out of data analytics and makes data understandable and actionable to ordinary users. Our patented products have won numerous industry awards and recognitions. We continue to push the envelope on what is possible in the area of data analytics software, and we are always seeking new talent to join us on our exciting journey.

Compensation and Benefits

• Total Compensation : $170,000 - $220,000
• Work-life balance : Flex time, work-from-home days (3 days / week in office required)
• Perks : Standing desks, massage chair, employee lounge with Xbox, Switch & PS4
• Benefits plan : Fitness allowance, dental / prescription / vision coverage, massage & physio, healthcare spending account
• Team culture : Fully stocked kitchen, team lunches, monthly events, long-weekend bottle draws

We are committed to providing an inclusive work environment that welcomes diversity and supports accessibility across the organization. If you require accommodation at any time during the recruitment process, please let us know by contacting us at .