Technical Sales Representative

De Lacy Executive Limited; Canada; On-site; CAD 60,000 - 80,000; Full time

Job summary

A global leader in bakery innovation is seeking a hands-on Technical Sales Representative in Canada. The ideal candidate will have over 7 years of baking experience and must excel in building customer relationships while troubleshooting baking processes. This role requires a strong understanding of baking processes and excellent communication skills. A certificate in Culinary, Pastry, or Baking Arts is preferred. The position involves local travel to support client success.

Qualifications

• Minimum 7 years of hands-on baking experience across various environments.
• Strong understanding of baking processes and ingredient functionality.
• Valid driver's license and willingness to travel locally.

Responsibilities

• Build and maintain strong customer relationships through regular onsite visits.
• Troubleshoot baking processes and help develop new products.
• Collaborate with internal partners to deliver customer solutions.

Skills

Strong relationship management

Technical baking expertise

Communication skills

Problem-solving ability

Proficiency in Microsoft Office

Bilingual in French and English

Education

Certificate or diploma in Culinary, Pastry, or Baking Arts

Job description

Our client, a global leader in bakery ingredients and innovation, is seeking a hands‑on Technical Sales Representative to support and grow customer success across the bakery sector. This role combines technical baking expertise with strong relationship management and sales skills to help customers create exceptional products.

Reporting to the Business Development Manager, you’ll work closely with bakery operators, distributors, and internal teams to ensure customer satisfaction, identify new opportunities, and contribute to the companies continued growth in the GTA.

Key Responsibilities:

• Build and maintain strong customer relationships through regular onsite visits, technical support, and product demonstrations.
• Troubleshoot baking processes and help customers develop new products.
• Collaborate with internal partners (Customer Service, R&D, Operations, and Key Account teams) to deliver solutions that meet customer needs.
• Present new product innovations and recommend applications tailored to each customer’s business.
• Prepare reports, weekly planners, and project summaries in a timely and professional manner.
• Meet and exceed sales and growth targets in your assigned territory.
• Represent the company values and commitment to quality, innovation, and customer success.

Qualifications:

• Minimum 7 years of hands‑on baking experience across artisanal, manufacturing, supermarket, or food service environments.
• Certificate or diploma in Culinary, Pastry, or Baking Arts preferred.
• Strong understanding of baking processes, ingredient functionality, and production equipment.
• Excellent communication and relationship‑building skills with both technical and business stakeholders.
• Proficient in Microsoft Office (Word, Excel, Outlook).
• Bilingual in French and English is an asset.
• Valid driver’s license and willingness to travel locally.