Team Lead - Brand Ambassador/Promo Model (Bentway)

Brand Momentum; Toronto; On-site; CAD 80,000 - 100,000; Part time

Job summary

A leading experiential marketing firm is seeking a confident and organized Team Lead in Toronto. The role involves overseeing logistics and event management for the Hero x Batiste activation. Responsibilities include managing the onsite experience, leading the Brand Ambassador team, and ensuring smooth execution from setup to teardown. The ideal candidate has strong leadership skills and experience in event activations, with a competitive hourly rate starting at $26.

Benefits

Flexible work schedule

Diverse and inclusive work environment

Branded jackets provided for winter work

Qualifications

• Valid driver’s license + experience operating a 20 ft U-Haul.
• Experience as a Team Lead or Senior BA in experiential marketing.
• Physically capable of loading, unloading, setup, and teardown.

Responsibilities

• Drive, load, and unload a 20 ft U-Haul in downtown Toronto.
• Manage all setup/teardown duties including signage and sampling materials.
• Serve as the main onsite contact for the Brand Ambassador team.

Skills

Leadership

Logistics Coordination

Communication

Organizational skills

Guest Engagement

Job description

Job Title: Team Lead

About the Role:

We’re looking for a confident, organized Team Lead to oversee the Hero x Batiste Skate & Sip activation at The Bentway. This role blends leadership, logistics coordination, and hands‑on event management. You’ll drive the onsite experience, support the BA team, and ensure smooth execution from setup to teardown.

Rate: starting at 26/hr

Training (Mandatory) 12:00pm–3:00pm

(In-person at BMI office)

Candidates must be available for all dates

Event Dates:

• December 19 — 9:00am–12:00pm (Pick up U‑Haul + load assets with the accounts team)
• December 20 — 11:00am–9:30pm

Activation Dates:

• December 21 — 11:30am–9
• December 22 — 11:30am–9:30pm
• December 23 — 11:30am–10:00pm
• December 24 — 9:00am–12:00pm (Unload at Wild Card Promo + return the U‑Haul)

Responsibilities:

• Drive, load, and unload a 20 ft U‑Haul, including navigating downtown Toronto.
• Pick up and return the U‑Haul before/after the activation.
• Manage all setup/tear down duties: event assets, signage, heaters, sampling materials.
• Ensure BAs receive their scheduled rotating breaks each shift.
• Oversee full pack‑up on the final day and ensure all assets are safely returned.
• Serve as the main onsite contact for the Brand Ambassador team.
• Lead by example: assign roles, manage schedules, maintain team energy and professionalism.
• Troubleshoot onsite issues quickly and calmly.
• Complete BA performance ratings once the activation wraps.
• Track key KPIs: samples distributed, guest engagements, impressions, consumer comments, and photos.
• Submit daily KPI reports promptly.

Requirements

• Candidates must be available for all dates below.
• Valid driver’s license + confident operating a 20 ft U‑Haul.
• Comfortable picking up and returning the truck in Mississauga.
• Physically capable of loading, unloading, setup, and tear down.
• Experience as a Team Lead or Senior BA in experiential marketing/event activations.
• Strong communication, leadership, and organizational skills.
• Comfortable tracking KPIs and using simple digital reporting tools.
• Outgoing, friendly personality with strong guest‑facing energy.
• Comfortable standing for long periods and working outdoors in winter (warm branded jackets provided).
• Previous TL or BA experience over 2 years is an asset.
• Able to work in a fast‑paced, high‑traffic environment.
• Ability to skate and interact with skating guests.

About Brand Momentum:

Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with headquarters in Toronto. We foster authentic and enduring human connections across the nation. As a three‑time winner of Canada's Top 100 Best Workplaces® and one of Canada's fastest‑growing companies, we take pride in our commitment to "Goodness," a core value that permeates everything we do.

Our Commitment:

• Enduring Success:We are not just about achieving success; we're about sustaining it. As a market leader in quality and innovation, we foster a fun culture where both employee and client aspirations can be realized.
• Delivering on Promises:We are passionate about delivering on our promises to both clients and our people. Our innovative approach ensures we consistently provide exceptional value and flexibility, always striving to exceed expectations.
• Core Values:Our commitment to integrity, respect, empowerment, and fun is woven into the fabric of our company. We believe in fostering a responsible and flexible work environment that allows our team members to thrive.
• Sustainability:We prioritize sustainable suppliers and work with vendors and clients to offset the environmental impact of our programs, contributing to a greener future.
• Diversity and Inclusion:We are dedicated to fostering a culturally diverse workplace. We value diverse perspectives and are committed to building a team that celebrates individual backgrounds, experiences, and talents. We believe in the power of diversity to drive stronger, more innovative outcomes.

Brand Momentum is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information.

We thank all those who apply, however, only selected candidates will be contacted.