Strategic Marketing Lead for Ophthalmic Devices

ZEISS Group; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading technology company is seeking a Marketing Development Specialist to manage marketing strategies for Ophthalmic Devices and Refractive Surgical products in Canada. This role involves launching new products, conducting market research, and collaborating with cross-functional teams to achieve revenue and profit targets. The ideal candidate holds a BA/BS degree, with an MBA preferred, and has 3-5 years of experience in marketing, preferably in the medical device industry. Strong communication and analytical skills are essential.

Benefits

Medical

Vision

Dental

Employee Assistance Programs

Paid time off including vacation, personal, and sick days

Qualifications

• Minimum of 3-5 years of successful experience in a marketing and/or sales position.
• Experience in the medical device industry.
• Experience bringing new products to market is highly preferred.

Responsibilities

• Drive results through the launch of new products.
• Manage the implementation of the strategic marketing plan.
• Monitor market needs and customer acceptance.

Skills

Marketing strategy

Product launch

Cross-functional teamwork

Sales support

Market research

Communication skills

Analytical skills

Education

BA or BS degree in marketing, engineering or life sciences

MBA preferred

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

A leading technology company is seeking a Marketing Development Specialist to manage marketing strategies for Ophthalmic Devices and Refractive Surgical products in Canada. This role involves launching new products, conducting market research, and collaborating with cross-functional teams to achieve revenue and profit targets. The ideal candidate holds a BA/BS degree, with an MBA preferred, and has 3-5 years of experience in marketing, preferably in the medical device industry. Strong communication and analytical skills are essential.