Strategic Brands Consumer Engagement Marketing Team Leader

Monster Energy; Toronto; On-site; CAD 45,000 - 61,000; Full time

Job summary

A global energy drink company is looking for a Strategic Brands Consumer Engagement Marketing Team Leader in Toronto. You'll manage marketing initiatives, lead a team, and oversee event execution. The ideal candidate has a Bachelor's Degree in Marketing and 3-5 years of experience in Event Marketing and team management. Competitive compensation offered.

Qualifications

• 3-5 years of experience in Event Marketing, Grassroots, Promotions, or related fields.
• 3-5 years of team management experience.

Responsibilities

• Manage and execute brand portfolio sampling and marketing initiatives.
• Recruit, hire, train, and manage part-time brand ambassadors.
• Plan and manage all aspects of events.

Skills

Event Marketing

Team Management

Promotions

Education

Bachelor's Degree in Marketing or related field

Job description

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand; we are a way of life, a mindset. Join us.

A Day in the Life:

The Strategic Brands Consumer Engagement Marketing Team Leader is responsible for managing and executing Monster Energy's brand portfolio sampling and local marketing initiatives within a defined market. This role reports to the Consumer Engagement Marketing Manager and aims to grow brand awareness and loyalty.

The Impact You'll Make:

• Collaborate with Marketing & Sales departments; work closely with the Regional Marketing Manager (RMM) & Events Manager to customize and execute events/programs aligned with the brands' sampling platforms.
• Lead the CEM Street Team Merchandising Initiative; communicate monthly retail priorities, collaborate with RM's & TDM's, and coach CEM members in the field to drive success.
• Recruit, hire, train, and manage part-time brand ambassadors to maintain a fully operational team year-round.
• Manage the daily operations of a 15-20 person team and coordinate sampling objectives.
• Provide consistent direction, coaching, and communication to ensure brand accuracy with Monster brand experiences and sampling.
• Manage & collaborate with REIGN Team Captain to enhance REIGN brand awareness, including securing on-brand events, targeted sampling, and influencer program support.
• Plan and manage all aspects of events: pre, during, and post activities, including personnel, product delivery/distribution, transportation, hotel bookings, supplies, and insurance.
• Participate actively in regional events with ambassadors.
• Increase market knowledge by identifying groups and organizations within the targeted demographic for potential partnerships.
• Prepare and provide tools for ambassadors to ensure excellent customer interactions and flawless event execution.
• Adhere to deadlines for administrative tasks such as scheduling, reporting, and data recaps for the region.
• Manage payroll and timesheets.
• Maintain and manage company assets (storage facilities, inventory, vehicles, equipment, POS, etc.).
• Respond promptly to management, staff, partners, and other stakeholders; manage quarterly spend tracker and regional expenses and events budget.

Who You Are:

• Preferably hold a Bachelor's Degree in Marketing or a related business field.
• Have 3-5 years of experience in Event Marketing, Grassroots, Promotions, or related fields.
• Possess 3-5 years of team management experience.

Monster Energy offers a competitive total compensation package; this position has an estimated annual salary of $45,450 - $60,600, which may vary based on skills, qualifications, experience, and location.