Staff Product Manager

HelloFresh; Toronto; Hybrid; CAD 100,000 - 150,000; Full time

Job summary

HelloFresh is seeking a Staff Product Manager to lead strategic initiatives for its emerging brands, particularly in the growth of its vitamins and supplements brand. This is a senior role requiring a proven track record in product management, specifically within eCommerce, where the candidate will collaborate with various teams to drive innovation and effectiveness.

Benefits

Box Discount

Health & Wellness benefits

Generous vacation and PTO

Parental leave top-up program

Career progression support

Team socials and company days

Diversity & Inclusion initiatives

Flexible Hybrid Approach

Qualifications

• Proven track record in product management (8+ years) with focus on eCommerce.
• Experience in experimentation techniques and rapid iteration.
• Strong technical understanding and ability to lead in ambiguity.

Responsibilities

• Define and drive the long-term vision for emerging brands.
• Lead cross-functional teams to deliver high-impact features.
• Collaborate closely with stakeholders to align product strategy.

Skills

Stakeholder Management

Data-Driven Decision Making

Innovation

Communication

Education

Bachelor's degree or equivalent experience

Job description

S'more about the team

As a Staff Product Manager in our TAM Alliance, you will lead key strategic product initiatives that support the growth and evolution of HelloFresh’s newest brands, such as our vitamins and supplement brand Factor Form, and explore emerging growth channels and tactics. This high-impact role will focus on enabling experimentation, validating hypotheses efficiently, and driving scalable growth through innovative approaches while building customer-centric digital experiences.

You will be a senior individual contributor with wide-ranging scope and influence, responsible for shaping long-term product vision, setting strategic roadmaps, and owning end-to-end delivery of impactful features across our digital product. With a strong foundation in eCommerce and ideally experience in B2B channels, you’ll partner closely with cross-functional teams across product, engineering, design, product analytics, business and marketing to explore what’s next for HelloFresh’s fastest-growing portfolio.

This is a high-visibility, individual contributor role ideal for a creative and seasoned product leader who thrives in ambiguity, moves quickly, and makes decisions rooted in experimentation and data. You'll help HelloFresh push boundaries, test bold hypotheses, and unlock the next wave of customer and business value.

Lettuce share what this role will be responsible for

• Define and drive the long-term vision and strategy for HelloFresh’s emerging brands and experimental growth channels, such as Factor Form.
• Build and prioritize a roadmap that supports customer-centric innovation, leveraging a structured framework to validate new opportunities.
• Lead cross-functional teams across engineering, design, analytics, and growth to deliver high-impact features and scalable product solutions.
• Develop a deep understanding of target customer segments, using qualitative and quantitative insights to inform decisions.
• Identify, test, and scale new growth tactics and digital experiences across web and mobile platforms.
• Collaborate closely with commercial stakeholders, brand leaders, and senior leadership to align product strategy with business goals.
• Mentor other PMsand elevate the product craft through informal leadership and cross-team collaboration.
• Operate as a connector across teams, ensuring strategic alignment and cross-functional momentum behind your initiatives.
  
  

Sound a-peeling? Here's what we're looking for

• Proven track record (8+ years) in product management with a focus on eCommerce and growth innovation.
• Experience in experimentation techniques, hypothesis-driven development, and rapid iteration.
• Strong product sense and creative thinking — able to spot opportunities that others might overlook.
• Excellent stakeholder management and communication skills — you know how to bring diverse teams together and drive alignment.
• A proven ability to lead in ambiguity, navigating uncertainty with focus and creativity. You turn open questions into actionable roadmaps and inspire others to follow.
• Demonstrated ability to lead complex initiatives with high strategic value and deliver results.
• Data-driven decision maker with solid analytical skills; comfortable working with metrics, A/B tests, and customer research.
• Strong technical understanding; comfortable working closely with engineers and understanding backend platform implications.
• A passion for building innovative products that make a measurable impact on customer experience and business outcomes.
• Familiarity with B2B channels or experience in building products that serve multiple customer types is a plus.
  
  

Let’s cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression and invest in your continued learning through experiences and initiatives owned by our dedicated L&D team
• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!
  
  
  

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID