Senior Manager Digital Offers Experience

Rogers Communications, Inc.; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading telecommunications company in Toronto seeks a Senior Manager, Digital Offers Experience. The ideal candidate will lead the offer strategy across multiple channels, leveraging data science and analytics to enhance customer engagement. Responsibilities include defining the vision for offers, conducting performance analysis, and fostering cross-functional collaboration. Candidates should have a degree in data science and experience with digital product analytics, ideally in an Agile environment. Competitive salary and comprehensive benefits are part of the package.

Benefits

Competitive salary & annual bonus

Health and dental benefits

Employee discounts

Pension plan

Paid time off for volunteering

Qualifications

• 3+ years of experience in digital product or marketing analytics.
• Proficient in analytics tools such as Google Analytics and Adobe Analytics.
• Strong quantitative and analytical skills to synthesize data into actionable insights.

Responsibilities

• Define the Offer vision and roadmap aligned with revenue growth.
• Lead experience ideation for new offer variations.
• Analyze digital user behavior across platforms.

Skills

Data-driven decision making

Cross-functional leadership

Data analysis

Digital product analytics

Agile methodologies

Education

Bachelor’s degree in data science or related field

Tools

Google Analytics

Adobe Analytics

Quantum Metric

Job description

Overview

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Sr Manager, Digital Offers Experience

Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each month through managing a robust portfolio that champions leading-edge technology. We drive large-scale, complex, and high-visibility technology projects and programs that shape the future of technology in Canada and expand connectivity from coast to coast. If you are interested in being a part of this, consider applying for the following opportunity:

Who were looking for:

We’re looking for a hands on, data driven Senior Manager to lead Offer awareness, visibility, and engagement across Digital, Call Centre, and Retail. You will own the offer strategy and experience—designing scalable, flexible, and rapidly adaptable solutions that meet changing business needs. Partnering closely with Data Science, Channel, Product, and Technology, you’ll leverage machine learning and AI to deliver timely, personalized recommendations across the right channels, improving customer experience, conversion, and long term loyalty.

Location: We are open to hire for our Calgary, Vancouver, Fredericton, Moncton, Montreal, Brampton or Toronto location.

What youll do

• Define the Offer vision, roadmap, and principles (visibility, relevance, clarity, and speed), aligned with revenue growth and objectives.
• Deliver on set targets through performance tracking, iterative testing and continuous optimization.
• Translate business requirements into actionable digital features or enhancements, ensuring seamless execution across teams.
• Monitor and report on product performance, including KPIs, ROI, and market trends.
• Champion platform capabilities (e.g., feature flags, content management, decisioning) that make experiences scalable and flexible.
• Experience Design & Experimentation:
  • Lead experience ideation for new offer variations (bundles, add ons, regional/segment offers, limited time promotions) and ensure accessible, compliant presentation.
  • Establish a rigorous test and learn framework (A/B and multivariate testing) for offer placement, messaging, sequencing, and timing.
  • Partner with UX/Content to deliver reusable templates & components that make offer visibility obvious and engaging.
• Channel Enablement (Digital, Call Centre, Retail):
  • Ensure omni channel orchestration so customers and frontline teams see consistent offers and context.
  • With Channel leaders, improve associate tooling (e.g., fast lookup, eligibility checks, guided selling scripts) and training for offer presentation.
  • Coordinate with call centre platforms and retail systems to reduce friction and increase adoption of offer workflows.
• Data Science, AI/ML & MLOps:
  • Partner with Data Science to design, deploy, and monitor recommendation models (propensity, next best action, uplift, churn mitigation).
  • Define data & feature requirements (customer signals, eligibility, inventory, pricing) and feedback loops to improve model precision.
• Data Analysis & Insights:
  • Analyze digital user behavior across platforms, including websites, mobile apps, and digital marketing channels, using tools such as Adobe Analytics, Google Analytics, Quantum Metric, and other digital data platforms.
  • Define and publish a clear KPI suite and dashboards; drive weekly/monthly performance reviews and backlog re prioritization.
  • Work with the digital analytics team to translate insights into roadmap updates; institutionalize learnings into guardrails, patterns, and playbooks.
• Cross-Functional Collaboration:
  • Work closely with UX, digital analytics, and development teams, to ensure data insights are integrated into decision-making processes and the product roadmap
  • Work closely with business stakeholders, particularly in marketing and pricing, to identify and address pertinent business challenges.
• Leadership & Ways of Working:
  • Lead a small cross functional team and influence squads across Digital, Channel, and Tech.
  • Drive agile delivery with outcome based roadmaps; align stakeholders; manage dependencies and change management.
  • Build a culture of customer centricity, transparency, and continuous improvement.

What you bring

• Bachelor’s degree in data science, statistics, marketing, business analytics, or a related field
• 3+ years of experience in digital product or marketing analytics, with a proven ability to analyze and report on web, mobile app, and marketing performance.
• Experience working in Agile environments, preferably with embedded roles in cross-functional teams.
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, Google Analytics, Quantum Metric, or Dynatrace.
• Proven results driving cross channel commercial outcomes (web/app, call centre, retail).
• Strong quantitative and analytical skills, with the ability to synthesize data into actionable insights.
• Strong understanding of AI/ML for recommendations and the MLOps practices required to run models at scale.
• Comfortable with platform thinking (APIs, decisioning, content/feature flag systems) and agile ways of working.
• Retail & Telecommunications Expertise: Experience in the retail and telecommunications industry is an asset, with an understanding of eCommerce and service journey analytics considered a bonus.

What’s in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support
• Rogers First: priority in applying to internal roles of interest
• Wellness Programs:
  • Homewood employee & family assistance program
  • Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
  • Low or no-cost fitness membership with access to virtual classes
• Our commitment to the environment and diversity:
  • Work for an organization committed to environmental protection
  • Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 1 Mount Pleasant (083), Toronto, ON; Travel Requirements: Up to 10%

Background Check(s) Required: Criminal Record and Credit Check

Posting Category/Function: Technology & Information Technology

Requisition ID: 331512

Posting Notes: Technology

Location: Toronto, ON; Moncton, NB; Fredericton, NB; Vancouver, BC; Brampton, ON; Calgary, AB

Being a Rogers team member

Being a Rogers team member comes with some great perks & benefits including:

Health & well-being benefits, Donation matching, Paid time off for volunteering, Wealth Accumulation including: Pension plan & Employee stock options, Generous employee discounts, Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

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