Sr. Agency Development Lead, LinkedIn Marketing Solutions

LinkedIn; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

A leading professional network based in Toronto seeks a Sr. Agency Development Lead to enhance agency partnerships and drive revenue growth within strategic accounts in Canada. This hybrid role requires extensive marketing experience and fluency in English and French. The ideal candidate will build relationships with advertising agencies, collaborate with cross-functional teams, and develop agency strategies for maximizing growth. Strong expertise in digital advertising and agency management is essential to succeed in this role.

Qualifications

• 10+ years of experience in Marketing, Agency, or Advertising sectors.
• Experience working with C-level executives in complex organizations.
• Proven track record in Canadian markets.

Responsibilities

• Build and strengthen relationships with stakeholders within key advertising agencies.
• Drive commercial acceleration of accounts through senior-level relationships.
• Own revenue growth targets by increasing agency spend and LinkedIn ads adoption.
• Work with cross-functional teams to develop agency strategies.

Skills

Marketing

Agency experience

Advertising

Digital advertising

Video expertise

Social media expertise

Fluency in English and French

Job description

Sr. Agency Development Lead, LinkedIn Marketing Solutions

• Full-time
• Workplace Type: Hybrid
• Department: GBO

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

LinkedIn Marketing Solutions (LMS) is a business that enables marketers to connect with the world’s professionals. The North American Agency Development Team is responsible for equipping agencies with the marketing product, capability, and insight to enrich their value propositions and accelerate their clients’ growth.

We are seeking an Agency Development Lead to establish and strengthen key agency relationships at Holding Companies in Canada who are managing many of LinkedIn’s largest, most strategic customers. The role is focused on driving revenue, ROI, agency education and capabilities.

The candidate will have extensive experience of LinkedIn’s platform and marketing solutions and will work collaboratively with Field Sales and cross-functional teams to ensure we are meeting partner needs.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

Responsibilities:

• Build, manage and strengthen relationships with stakeholders within key advertising agencies, across a range of disciplines (Executives, Paid Social, Investment, Strategy, Measurement, Analytics, Creative)
• Partner with Field Sales to drive commercial acceleration of high potential accounts through senior level relationships, video adoption, development of full funnel marketing strategies, large-scale transformational programs, Joint Business Plans and/or Agency Level Agreements.
• Own revenue growth targets by increasing agency spend and adoption of LinkedIn ads
• Work with cross-functional teams (Product, Marketing, Insights & Measurement, Video, and more), to develop agency strategies to maximize growth and build partnerships that scale revenue.
• Develop and implement programs to improve agency capabilities and education through training, business reviews and product updates.
• Work with cross functional partners, Field Sales, Agency Development colleagues to foster best practice exchange and align strategies.

Basic Qualifications

• 10+ years Marketing, Agency, Advertising experience
• Experience working with C-level executives and cross-functionally across all levels of management.

Preferred Qualifications

• Proven track record delivering results in Canadian markets.
• Strong digital advertising, video and social media expertise
• Experience crafting and implementing commercial agreements at a local level.
• Exhibit high level of competency in oral and written communication skills.
• Demonstrated expertise in building relationships with senior agency stakeholders and working across teams within complex organizations to achieve objectives.
• Established network of relevant industry relationships in market and deep understanding of global agency holding companies and independent agencies.
• Fluency in English and French
• Relationship building
• Decision making
• Complex problem solving
• Effective communicator, oral and written
• Critical thinking

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.