Web Content Specialist

Bath Fitter; Chaudière-Appalaches; Hybrid; CAD 55,000 - 70,000; Full time

Job summary

A leading home improvement company in Quebec seeks a Specialist, Web Content to enhance their brand and franchise websites. This role involves creating and optimizing content while leveraging SEO best practices. The ideal candidate has 2-3 years experience in digital marketing, strong bilingual communication skills, and the ability to analyze web performance. This position offers benefits including flexible work schedules, group insurance, and a focus on personal development within a supportive team environment.

Benefits

Flexible schedule and telecommuting policy

Group insurance

Retirement plan with employer contribution

Paid vacation and personal days

Employee assistance program

Gym at headquarters

Delicious subsidized meals

Qualifications

• 2-3 years of experience in web content, SEO, or digital marketing.
• Strong knowledge of SEO best practices.
• Ability to analyze web performance and translate data into actionable insights.

Responsibilities

• Create, publish, update, and maintain content across brand and franchise websites.
• Apply SEO best practices to improve content visibility.
• Monitor site health and proactively resolve issues.

Skills

Web content creation

SEO best practices

CMS platforms

Data analysis

Bilingual communication (French and English)

Tools

Google Analytics

Search Console

Job description

Looking for a role where your content decisions truly move the needle?

For nearly 40 years, Bath Fitter has been perfecting its process to meet the needs and provide the best bathtubs for everyone. Our showers and bathtubs are made of shiny acrylic that is easy to clean and can be installed in just one day. Convenient! Every day, the people at Bath Fitter strive to do better; to improve products and customers' lives. Our vision is to be an excellent employer and business partner.

Who are we?

At Bath Fitter, we offer an engaged culture, a collaborative environment focused on mutual support, autonomy, and innovation. We are a growing organization that prioritizes employees and their quality of life. That's why we're proud to be certified as "Great Place to Work" & "Most Admired Corporate Cultures in Canada".

In summary, what does the role entail?

The Specialist, Website Content is responsible for creating, optimizing, publishing, and maintaining high-quality content across Bath Fitter’s brand and franchise websites. This role combines content execution, SEO best practices, analytics insights, and cross‑functional collaboration to continuously improve user experience, site performance, and lead generation.

Why become a part of the Bath Fitter Team?

• Flexible schedule and telecommuting policy.
• Group insurance.
• Retirement plan with employer contribution.
• Paid vacation, personal days, and additional holidays during the festive season.
• Employee & corporate discounts.
• Develop expertise in Canadian and American markets.
• Hold a key position within the team.
• Gym at the St-Eustache headquarters.
• Bistro that will make you want to come to the office (varied, delicious meals subsidized by Bath Fitter).
• Employee assistance program.
• Social club.
• Many other benefits to discover by joining Bath Fitter!

What is the ideal profile for this position?

• 2-3 years of experience in web content, SEO, or digital marketing (multi-site or franchise experience is a plus)
• Strong knowledge of SEO best practices (metadata, headings, internal linking, content structure)
• Hands‑on experience with CMS platforms
• Ability to analyze web performance and translate data into actionable insights
• Excellent attention to detail, quality control, and organizational skills
• Strong communication and collaboration skills with cross‑functional and non‑technical stakeholders
• Excellent bilingual communication skills, both verbal and written; proficiency in French is essential

As a Specialist, Web Content, what will your responsibilities be?

• Create, publish, update, and maintain content across brand and franchise websites
• Apply SEO best practices to improve content visibility, structure, and performance
• Partner with analytics and CRO teams to support testing initiatives and optimize conversions
• Monitor site health (content freshness, broken links, redirects, publishing errors) and proactively resolve issues
• Ensure content accuracy, consistency, accessibility, and brand alignment
• Collaborate with design, marketing, and franchise stakeholders on content initiatives
• Support reporting and performance tracking using tools such as Google Analytics and Search Console
• Contribute to special digital projects such as campaign pages, microsites, and content expansions

We believe life is too short to not be passionate about what we do every day. Note that we are first and foremost looking for an authentic person to help us achieve our mission.

We look forward to meeting you!

Proficiency in French and English is required as the employee will be working with employees and clients in Canada and the United States.