Specialist - Marketing and Sales (Media Solutions) (Telework / Hybrid) (English Services)

CBC / Radio-Canada; Toronto; Hybrid; CAD 60,000 - 75,000; Full time

Job summary

A leading media organization is seeking a Specialist in Marketing and Sales for a hybrid position in Toronto. The role involves data analysis, client negotiations, and ensuring adherence to sales objectives. Ideal candidates will have a community college education and three years of relevant experience in the broadcasting industry. This full-time position promotes a diverse and inclusive workplace.

Qualifications

• Graduation from community college with emphasis on accounting, statistics, business, or marketing.
• Three years of relevant experience in marketing and sales within the broadcasting industry.
• Experience in a media agency and/or broadcast sales is an asset.

Responsibilities

• Analyse data from audience research and sales orders to advise on changes.
• Input and manage data for commercial scheduling according to CBC policies.
• Negotiate with internal and external clients to maintain revenue.

Skills

Sales analysis

Customer relationship management

Data interpretation

Negotiation skills

Education

Community college diploma in accounting, statistics, business, or marketing

Job description

Overview

The Specialist - Marketing and Sales (Media Solutions) role at CBC / Radio-Canada offers a flexible telework / hybrid arrangement in English Services. The position supports specialized administrative and clerical tasks to assist a unit, department or external media clients, with independence in judgment within established procedures.

Position Details

Position Title: Specialist - Marketing and Sales (Media Solutions) (Telework / Hybrid) (English Services)

Status of Employment: Permanent

Position Language Requirement: English (Services)

Primary Location: Broadcast Centre, 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Number of Openings: 1

Work Schedule: Full time

Unposting Date: 2025-09-09 11:59 PM

Work Arrangement: This role is a hybrid work arrangement; schedule to be discussed with the hiring Manager according to department guidelines.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Broadcast Media Production and Distribution

What you will do

• Analyse, interpret and disseminate data from audience research, client profiles, program schedules, sales orders and commercial materials to determine potential impact on the unit, department or external client. Advise on changes to meet sales objectives or client needs, including inventory reallocation between tiers and late material adjustments.
• Input and manage data such as sales bookings, scheduling instructions, commercial logs, cut-ins, and promotions to develop a compliant commercial schedule that meets advertiser commitments and CBC policies.
• Develop relationships and negotiate with internal and external clients to maintain revenue, resolve billing discrepancies, arrange make-goods, adjust program formats, manage commercial production or extensions of deadlines.
• Identify conflicts or issues (e.g., product conflicts, rejected material) and resolve within parameters or make timely recommendations with timelines.

As required, you will also perform the following tasks:

• Interpret post-air information and input commercial status through post-analysis reports (via Cognos or manual processes).
• Obtain approval for compensation schedules and book them.
• Determine commercial placement within programs and crosscheck against tiers for conflicts; resolve any incidents.
• Manage the inventory in the commercial library and create / maintain computer-based files.
• Submit credit applications to Finance on behalf of advertisers and ensure adherence to advertising standards policies.
• Review commercial reels to maintain product protection integrity and implement necessary changes.
• Coordinate the receipt and production of on-air billboards and ensure appropriate payments.
• Gather research and presentation material to support sales proposals and analyze campaign success.

Qualifications

• Education equivalent to graduation from community college with emphasis on accounting, statistics, business, or marketing relevant to the assignment area.
• Three years of relevant experience in marketing and sales within the broadcasting industry.
• Experience in a media agency and / or broadcast sales is an asset.

Notes: Candidates may be subject to skills and knowledge testing. Background checks may be conducted as part of the recruitment process, including a mandatory Criminal record check and other checks as required by the position.

Company and Values

CBC / Radio-Canada is committed to diversity and equal opportunity. We value an inclusive workplace reflecting Canada\'s diverse makeup. For accommodation needs, contact [e-mail]. All employees must adhere to the Code of Conduct and address conflicts of interest appropriately.

Additional Information

• Primary location: Broadcast Centre, Toronto
• Location taglines and related job postings are provided for reference; referrals may increase interview chances.