Social Media Video Editor (Direct Response Advertising)

WP Millworks; Toronto; Remote; CAD 60,000 - 80,000; Full time

Job summary

A fast-growing e-commerce brand is seeking a talented Social Media Video Editor specializing in direct response advertising. The ideal candidate will have a strong portfolio showcasing high-converting video ads for platforms like Facebook and Instagram. This fully remote position offers competitive pay, performance bonuses, and an opportunity to be part of a results-oriented team. Join us to create impactful ads that drive real sales.

Benefits

Competitive pay

Performance bonuses

Flexible work arrangements

Growth opportunities

Qualifications

• Proven experience creating high-converting video ads for major social media platforms.
• Strong understanding of direct response marketing principles.
• Ability to test and optimize ad creatives based on performance data.

Responsibilities

• Edit and produce high-converting video ads optimized for paid social campaigns.
• Develop engaging hooks and compelling stories for ads.
• Work with marketing to analyze ad performance and adjust strategies.

Skills

Video Editing

Creating High-Converting Video Ads

Understanding Marketing Psychology

Ad Frameworks Knowledge (AIDA, PAS)

Data-Driven Results Analysis

Tools

Adobe Premiere Pro

After Effects

CapCut

Job description

Overview

Social Media Video Editor (Direct Response Advertising)

We are a fast-growing e-commerce brand looking for a highly skilled Social Media Video Editor who specializes in direct response advertising. Our ideal candidate doesn’t just make visually appealing videos—they understand marketing psychology and advertising frameworks that drive real sales.

We’re looking for someone who has experience crafting high-converting video ads for platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest. You should be a pro at developing strong hooks, engaging storytelling, and using frameworks like AIDA and PAS, to create scroll-stopping content that gets users to take action.

If you’re the kind of editor who thrives on data-driven results, loves testing different ad variations, and has a portfolio of video ads that have generated real revenue, we want to hear from you.

Responsibilities

• Edit and produce high-converting video ads optimized for paid social media campaigns.
• Develop engaging hooks and structures that immediately capture attention and retain viewers.
• Apply proven ad frameworks like AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), and others to structure compelling ad creatives.
• Create multiple variations of ads to test and iterate for maximum performance.
• Work with the marketing team to analyze ad performance and adjust creative strategies accordingly.
• Incorporate compelling captions, motion graphics, and call-to-actions to drive engagement and conversions.
• Stay up-to-date with social media trends, platform algorithms, and best practices to ensure our ads remain competitive.
• Optimize video formats, durations, and aspect ratios for different platforms (9 : 16 for TikTok, 16 : 9 for YouTube, 4 : 5 for Facebook, etc.).

Qualifications

• Proven experience creating high-converting video ads for Facebook, Instagram, TikTok, YouTube, and Pinterest.
• A strong understanding of direct response marketing and what makes people buy.
• Knowledge of advertising frameworks (AIDA, PAS, Hook-Story-Offer, etc.).
• Experience testing and optimizing ad creatives based on performance data.
• Ability to write compelling ad scripts and structure videos that drive action.
• Proficiency in video editing software (Adobe Premiere Pro, After Effects, CapCut, or similar).
• Experience with motion graphics, text overlays, and captions to enhance storytelling.
• A keen eye for trends in short-form content and ad creative styles that perform best.
• A portfolio of real-world video ads that have generated measurable results (sales, leads, conversions).
• Experience with UGC-style ad editing.
• Background in performance marketing or paid media.
• Understanding of DTC (direct-to-consumer) brands and e-commerce marketing.

Why Work With Us?

• Work with a fast-growing brand that values results over just aesthetics.
• Be part of a team that values marketing-first creativity and rewards performance.
• Test and iterate on real-world ad campaigns that scale.
• Fully remote position with flexible work arrangements.
• Competitive pay, performance bonuses, and opportunities for growth.

How to Apply

If you’re obsessed with creating ads that convert, we want to see your best work! Apply now by uploading your resume, including the following :

• A brief explanation of the ad frameworks you’ve used and why they were effective.