Social Media Coordinator

Volunteer Centre of Calgary; Canada; On-site; CAD 45,000 - 60,000; Full time

Job summary

A charitable organization in Canada is seeking an experienced Social Media Coordinator to enhance its digital outreach. This role involves creating and managing effective digital marketing strategies across various platforms, including social media channels like Facebook, Twitter, and YouTube. The ideal candidate will leverage tools such as Google Ads and Analytics to optimize campaigns and drive donations. This is an excellent opportunity for a proactive individual looking to make a significant impact in community-focused initiatives.

Qualifications

• Experience creating and managing digital marketing strategies.
• Ability to work with Google Ads and Analytics for campaign management.
• Proven skills in social media management and content creation.

Responsibilities

• Create and manage digital marketing strategy across channels.
• Manage Google Adwords campaigns to drive donations.
• Manage social media including Facebook, Twitter, and YouTube.

Skills

Digital marketing strategy

Google Adwords management

Social media management

Content creation

Analytics usage

Tools

Google Ads

Facebook Ads

Google Analytics

Facebook Insights

Job description

Teach to Grow Canada Foundation is a Registered Charity, whose mandate is to alleviate poverty and move families, children and individuals from poverty to being self‑sufficient. We are currently looking for an experienced Social Media Coordinator to join our organization and assist with our social media.

Responsibilities

• Website / Google Ads: Create and manage digital marketing strategy across the organization’s organic, paid, and social media channels. Drive change, seek opportunities, and improve credibility. Redesign and maintain the charity's website.
• Website / Google Ads: Manage multiple Google Adwords campaigns to drive donations and use Google Analytics to provide success measurement, insights and opportunities.
• Social Media / Facebook Ads: Manage social media (Facebook/Twitter/YouTube), post highly relevant articles and organization updates. Track social reach, mentions, and competitive streams.
• Social Media / Facebook Ads: Create branded, shareable video files to post on social networks and leverage the organization’s coverage from news and media.
• Social Media / Facebook Ads: Create and manage Facebook Ads to drive donations through targeted audience reach. Optimize the ad campaigns to increase conversions, likes, and reach. Use Facebook Insights to gauge post effectiveness and gain an understanding of the non‑profit’s audience.