Soccer Social Media Lead - Fan Engagement & Strategy

Vancouver Whitecaps FC; Vancouver; On-site; CAD 60,000 - 80,000; Full time

Job summary

A professional soccer club is seeking a Social Media Lead to elevate engagement through innovative digital content. The ideal candidate will have at least 5 years of experience in social media management and digital marketing, with demonstrated success in creating compelling content and managing multiple channels. This role involves strategy development, team management, and collaboration across departments to enhance the fan experience and uphold brand standards. Join us in promoting the excitement of soccer and community engagement.

Benefits

Commitment to diversity and inclusion

Opportunities for Canadian athletes

Qualifications

• Minimum 5 years in social media management or digital marketing.
• Proven ability to manage multiple B2C channels and create compelling branded content.
• Experience leading junior staff and managing external vendors.
• Strong writing, editing, and content creation skills.

Responsibilities

• Develop and implement social media strategies aligned with brand objectives.
• Set measurable engagement goals and create effective campaigns.
• Manage a dynamic social media content calendar.
• Collaborate with internal teams and external agencies to optimize execution.
• Coach and mentor Social Media Coordinators.

Skills

Social media management

Digital marketing

Content creation

Team management

Analytics

Creative strategy

Writing

Editing

Education

Diploma or degree in Business, Communications, or related field

Tools

Hootsuite

HubSpot

Adobe Creative Suite

Job description

A professional soccer club is seeking a Social Media Lead to elevate engagement through innovative digital content. The ideal candidate will have at least 5 years of experience in social media management and digital marketing, with demonstrated success in creating compelling content and managing multiple channels. This role involves strategy development, team management, and collaboration across departments to enhance the fan experience and uphold brand standards. Join us in promoting the excitement of soccer and community engagement.