SEO/Digital Marketing Specialist

Faber Work; Vancouver; On-site; CAD 70,000 - 90,000; Full time

Job summary

A construction technology company is seeking a Digital Marketing Specialist to enhance online presence. Responsibilities include managing Google Ads and social media campaigns, creating engaging content, and implementing SEO strategies. Ideal candidates should have experience in digital marketing and social media management. Salary range is $70,000 - $90,000 per year.

Qualifications

• Experience in digital marketing and social media account management with a growing company.
• Proficiency in digital content creation tools like Canva.
• Desire to continue developing as a digital marketing specialist.

Responsibilities

• Manage Google Ad campaigns and implement SEO strategies to boost brand content.
• Plan and run social media marketing campaigns to drive traffic.
• Create and maintain a content calendar for social media posts.

Skills

Digital marketing experience

Social media account management

Google Ads experience

SEO understanding

Content creation proficiency

Social media strategies

Photography and videography skills

Tools

Canva

Google Ads

Job description

About Faber

Faber is a construction technology company that uses an app-based platform to directly connect job seekers to employers. We are passionate about providing a more transparent, reliable, and accountable way for both employers and employees to connect with each other, and are driven by the goal of creating a more connected workforce.

About the Role

Reporting directly to the Chief Executive Officer, you will have the opportunity to lead online marketing and social media campaigns to enhance Faber's online presence. You will create and post digital marketing content, be responsible for Google Ads campaign spending, and manage our social medias. You will be relied on to create engaging content that resonates with our audience and boosts brand awareness.

Responsibilities

• Manage Google Ad campaigns, create bidding strategies, and implement SEO strategies to boost brand content
• Plan and run social media marketing campaigns with intention of creating brand awareness and driving traffic to our app
• Manage Faber's LinkedIn, Instagram, TikTok and other social media accounts
• Create and maintain a content calendar for social media posts, tailoring content for each platform's audience
• Engage with social media audiences through direct messages, comments, and posts
• Produce visual content, including photos, videos, and graphic designs to be used on Faber's social media
• Analyze social media trends relevant to the local construction industry and produce content that aligns with trends
• Implement SEO best practices to our online presence to improve search rankings

Skills and Requirements

• Experience in digital marketing and social media account management with a growing company
• Experience using Google Ads/AdWords, creating bidding strategies, and creating SEO keywords
• Understanding of Vancouver's construction industry
• Proficiency on digital marketing content creation tools (ie. Canva)
• Strong understanding of top social media platforms (LinkedIn, Instagram, TikTok)
• Experience leading social media campaigns and generating high amounts of views and engagement
• Ability to collaborate and flexibility in approach to working with a team
• Proficiency in photography and videography (bonus points for owning your own equipment)
• Desire to continue developing as a digital marketing specialist

Final Thoughts

We believe in diversity of thought and experience. In keeping with this belief, we do not discriminate on any basis. We encourage all qualified candidates to apply. Should you require any accommodation or have questions, please let us know.

While we welcome all applications, we will only respond directly to those who are short-listed for a role. Thanks in advance for your understanding and wishing you all the best in your career journey.

Salary: $70,000 - $90,000 a year