Senior Website Product Manager

GardaWorld; Montreal; On-site; CAD 90,000 - 120,000; Full time

Job summary

A global security leader in Montreal is looking for a Senior Website Product Manager to own the strategy and optimization of its digital portfolio. The ideal candidate will have 7-10 years of experience in B2B website product management and proven success driving measurable outcomes through digital strategies. This role offers a competitive salary, benefits package, and professional development opportunities.

Benefits

Competitive salary and benefits package

Comprehensive group insurance

Professional development opportunities

On-site gym access

Free parking at the office

Qualifications

• 7 - 10 years experience in B2B website product management.
• Proven track record of owning high-revenue B2B websites.
• Strong expertise in CRO, SEO, UX/UI, and website analytics.

Responsibilities

• Own the strategy and roadmap for GardaWorld’s websites portfolio.
• Drive continuous CRO programs to maximize pipeline contribution.
• Translate executive priorities into clear digital strategies.

Skills

B2B digital strategy

SEO

CRO

UX/UI

Website analytics

Executive communication

Collaboration

Adaptability

Tools

GA4

Ahrefs

HubSpot

Drupal

WordPress

Asana

Job description

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Senior Website Product Manager

Business Unit: Corporate

Career Area: Operations and Administration

Location: Montréal, Quebec, CA

At GardaWorld, there is a whole career waiting for you!

GardaWorld is currently looking for a Senior Website Product Manager to join the Global Marketing Team.

Your Mission

As Senior Website Product Manager, you will own the vision, strategy, and continuous optimization of GardaWorld’s global websites portfolio—spanning multiple websites, including Garda.com, the company’s primary digital revenue driver. Reporting to the Senior Director, Growth Marketing, you will ensure our websites deliver measurable business outcomes, including demand generation, brand leadership, and customer engagement.

Your Responsibilities

• Own the strategy and roadmap for GardaWorld’s websites portfolio, aligning digital experience with growth, sales, and corporate objectives.
• Act as the business owner for Garda.com and other sites, balancing strategic enhancements with operational excellence.
• Drive continuous CRO (conversion rate optimization) programs to maximize pipeline contribution.
• Oversee vendor/agency relationships and ensure high-quality, on-time delivery of enhancements and new initiatives.
• Translate executive priorities and sales objectives into clear digital strategies that improve prospect journeys and accelerate lead capture.
• Govern consistency in design systems, content standards, and UX best practices across all websites.
• Ensure website infrastructure is scalable, secure, and compliant with accessibility and SEO standards.
• Partner with analytics, RevOps, and content teams to connect website performance directly to MQLs and pipeline.

Required Qualifications

• 7 - 10 years experience in B2B website product management, digital strategy, or web operations (preferably multi-site).
• Proven track record of owning high-revenue B2B websites and delivering measurable pipeline growth.
• Strong expertise in CRO, SEO, UX/UI, and website analytics with hands-on experience in tools such as GA4, Ahrefs, HubSpot/SFDC integrations, CMS platforms (Drupal/WordPress), Asana.
• Vendor and agency management experience required.
• Strong executive communication skills—able to distill digital KPIs into business impact for leadership.

Skills and Abilities Required

• Digital Product Strategist: Ability to translate complex business needs into digital product strategies and deliver measurable outcomes.
• Data-Driven Decision Maker: Skilled at leveraging data and KPIs to optimize website performance and user engagement.
• Collaborative Leader: Ability to work seamlessly across internal teams and external agencies to deliver successful projects.
• Adaptability & Innovation: Passion for learning, experimenting, and pushing digital boundaries in a fast-paced environment.

Success Metrics

• Website-sourced lead volume and quality.
• Contribution of website-driven leads to sales pipeline.
• CRO lift across key conversion points.
• SEO performance (organic traffic share, ranking improvements).
• On-time delivery of roadmap initiatives with measurable business outcomes.

What GardaWorld can offer you

• Competitive salary and benefits package
• Comprehensive group insurance and RRSP plan with employer contribution
• Professional development opportunities, including access to industry conferences and training
• On-site gym access and cafeteria with delicious meals
• Free parking at the office
• A collaborative, high-performing team within a global organization

At GardaWorld, we are committed to fostering an environment that values excellence, accountability, and innovation. If you are passionate about digital marketing, web performance, and product ownership, we encourage you to apply.

Although all applications are considered, only those candidates selected will be contacted.

GardaWorld: Make the world a safer place

GardaWorld, a global leader in security, offers exciting career opportunities in an evolving industry. We celebrate diversity and invite talent from all backgrounds to apply.

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