Senior Research Analyst

WPP Media; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading media agency in Toronto seeks a skilled Senior Research Analyst to derive insights and provide data-driven recommendations for the Universal team. This role involves creating reports, managing data, and collaborating with various teams to enhance campaign performance. A Bachelor's degree and experience in data management or marketing analytics are essential. The position offers a hybrid work model, competitive benefits, and opportunities for professional growth.

Benefits

Competitive medical and dental insurance

Paid time off

Preferential partner discounts

Qualifications

• Bachelor's degree or higher in a relevant field.
• At least one year of experience in data management or marketing analytics.
• Experience with data from digital and traditional media.

Responsibilities

• Derive insights from data for media recommendations.
• Develop visualizations in Google Sheets/Data Studio.
• Gather reporting requirements for insights.
• Manage data and analytics projects to meet client objectives.

Skills

Data management

Marketing analytics

Report creation

Data visualization

SQL querying

Microsoft Excel

Communication

Education

Bachelor's degree in business or math

Tools

Tableau

Qlik Sense

Google Sheets

PowerPoint

Job description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• BeExtraordinaryby Leading Collectively to Inspire transformational Creativity.
• Create anOpenenvironment by Balancing People and Client Experiences by Cultivating Trust.
• LeadOptimisticallyby Championing Growth and Development to Mobilize the Enterprise.

Job Title: Senior Research Analyst – Universal Pictures Group

For a century, Universal Pictures has been known for its diverse slate of films including Jaws, E.T., Jurassic Park and The Fast and Furious franchise as well as for its critically acclaimed fan favorites Get Out, Oppenheimer and Promising Young Woman. Be part of the studio’s 2025/2026 blockbuster release slate with Wicked: For Good, Five Nights at Freddy’s 2, The Super Mario Galaxy Movie & THe Odyssey to name just a few

The Role:

The Sr. Analyst will derive insights from data and will serve as the primary research and analytics contact for the Universal team. As such, they will be expected to make recommendations for the media team based upon insights retrieved. Additionally, the successful candidate will establish a highly collaborative relationship with the agency analytics and media teams, thereby contributing to the success of our clients.

This position requires both a strategic and tactical viewpoint, aided by intellectual curiosity, strong problem solving skills, along with an understanding of digital and traditional media.

Duties and Responsibilities:

• Report performance insights in support of in-market tactic and program-level optimization
• Develop visualizations in Google Sheets and/or Data Studio to illustrate campaign performance data
• Data management for projects as needed
• Business and functional requirements for dashboards and data workflow, and underlying dataset ownership
• Understand the current reporting process and work out ways to optimize and enhance regular campaign report deliverables
• Ensure data & analytics projects meet client objectives and are delivered on time
• Gather reporting requirements to develop and deliver regular and ad-hoc reports & insights
• Project management for cross-media brand study and measurement
• Develop measurement strategy recommendations
• Collect online and offline media delivery and performance data from ad servers or other third party sources
• Assist with the development of a measurement and learning plan including establishing campaign performance benchmarks, goals, and projections
• Analyze and interpret information from multiple data sources
• Develop meaningful insights for regular campaign performance reports associated with client goals
• Manage the development of tagging strategy and matrix
• Coordinate with Ad Operations for the development and distribution of tracking tags
• Coordinate with Ad Operations to implement measurement and tracking technology

Experience, Knowledge, and Skills:

• Bachelor’s degree or post-secondary education in a business related or math discipline
• Minimum of one year of experience in a data management or marketing analytics role
• Ability to create reports and data visualizations using tools such as Tableau or Qlik Sense
• Ability to query relational databases such as MySQL or SQL Server
• Ability to work with Microsoft Excel/Google Sheets and PowerPoint/Google Slides
• Ability to work independently and in collaboration with a broader and cross-functional Data Platform Management team on various projects
• Experience in working with data from various media channels including digital, search engine marketing, social, and traditional
• Experience in conducting a business analysis to collect requirements from non-technical stakeholders, while managing their expectations at the same time
• Experience in communicating technical terms to non-technical people, and helping them understand why change is required to achieve a specific goal or to complete a project
• Knowledge of media analytics concepts, syndicated media data sources, third party ad serving platforms, and media buying platforms would be beneficial

Qualities:

• An understanding of the broader media landscape and its impact on communications campaigns and strategies
• Desire to work in a dynamic, client-focused agency environment
• Proactivity in seeking solutions to unique problems
• Methodical, organized, with high attention to detail
• Ability to prioritize multiple projects
• Ability to work both collectively and independently

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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