Senior Programmatic Strategist

Directive; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading B2B performance marketing agency in Toronto, Canada, is hiring a Programmatic Strategist to manage programmatic clients and campaigns. This strategic role involves developing media strategies, optimizing campaign performance, and maintaining client relationships. Ideal candidates have over 3 years of experience in programmatic roles, expertise in DSPs like DV360 and The Trade Desk, and strong analytical and communication skills. The agency offers a remote-first work environment with a competitive salary and comprehensive benefits.

Benefits

Competitive base salary

Unlimited PTO

Comprehensive health insurance

Qualifications

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs.
• Strong understanding of how programmatic and other channels work together to surpass client KPIs.

Responsibilities

• Manage day-to-day operations of Programmatic clients including campaign builds, optimization, and reporting.
• Collaborate with internal teams to create comprehensive media strategies.
• Serve as the primary point of contact for clients with regular updates on campaign performance.

Skills

Programmatic roles experience

Media buying expertise

Analytical ability

Client-facing communication skills

Tools

The Trade Desk

DV360

Job description

Overview

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads. We use Customer Generation to cut through the noise and drive pipeline, SQLs, and growth for SaaS and B2B brands. We build marketing engines across Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy.

We move fast. We think boldly. We hire people who challenge the status quo and push campaigns past what’s expected. If you live for performance and want your work to mean something, you’ll fit right in. We’re shaping the future of marketing and invite you to join us.

As we grow, we connect with talented professionals who craft strategies that elevate search visibility, develop compelling content, and deliver value to audiences in B2B tech and SaaS marketing.

If you’re ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

About The Role

We’re looking for a bold, strategic Programmatic Strategist in the fast-moving world of SaaS and B2B marketing who can make a big impact with budgets and big ideas. This client-facing role is responsible for day-to-day management of Programmatic clients, including campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc.). Internal title: Senior Account Strategist, Programmatic.

What You’ll Do

1. Campaign Management

• Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
• Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.
• Planning and Setup: Develop and implement programmatic campaigns across DSPs (e.g., DV360, The Trade Desk).
• Optimization: Monitor and optimize campaigns to achieve performance and pacing goals.
• Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
• Troubleshooting: Identify and resolve issues related to campaign performance and delivery.

2. Team Collaboration

• Cross-Functional Coordination: Work with creative, analytics, and account teams to ensure cohesive campaign execution.

3. Client Relationship Management

• Communication: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.
• Presentation: Present campaign plans, performance reports, and strategic recommendations to clients.

What You’ll Bring

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for The Trade Desk and DV360
• Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success
• Strong understanding of how programmatic and other channels work together to surpass client KPIs
• Experience growing programmatic across B2B/SaaS clients with budgets over $50k/month
• Strong cross-collaboration and client-facing communication skills
• Solid analytical ability, attention to detail, and results-oriented mindset

Goals

• NSM Attainment: 100%
• CSAT: 4.4+

What We Offer

• Competitive base salary
• Medical, dental, vision, disability, and life insurance for you and your family (US, CAD, MX) with employer-paid and contribution details as applicable
• Benefits to Support the Whole Person:
• Mental health: Spring Health and Headspace
• Physical health: Omada, Aaptiv workouts, One Medical membership
• Time Off: Unlimited PTO (2-week minimum), Paid holidays, Your Birthday Off, Year-end recharge, Parental Leave
• Financial: Traditional and Roth 401(k) with 3% company match
• Bonuses: Annual bonus based on tenure
• Annual Company-wide Retreat

Work Environment

As a remote-first company, you may work from a home office. Some roles are open to global opportunities where we have established operations (Canada, Mexico, UK). You must have current work authorization and reside in the country if applicable. This role operates 100% virtually, using Zoom and Slack for collaboration. You will use a laptop (PC or Mac) and standard productivity tools. Reasonable accommodations may be made for qualified individuals with disabilities.

For inquiries regarding accommodations in completing the application or interviews, contact [e-mail].

Additional Information

Directive values People First. We are committed to a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1