Senior Product Lead, CRM & Activix Growth

AutoTrader.ca; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

A digital automotive solutions leader is seeking a Lead Product Manager for CRM to define the strategy for Activix, a premier automotive CRM. This high-impact role demands over 7 years of product management experience in B2B SaaS or CRM, with a focus on enhancing user engagement through data-driven insights and automation. The successful candidate will collaborate with various teams to modernize CRM experiences, mentor others, and drive the product's strategic direction, including defining success metrics.

Benefits

Employee and Family Assistance program

Weekly virtual wellness events

Regular internal training programs

Annual bonus structure

3% CPP matching

Qualifications

• 7+ years of product management experience, preferably in B2B SaaS or CRM.
• Strong analytical skills and experience leveraging data for decisions.
• Experience with automation technology to enhance user productivity.

Responsibilities

• Define and execute the long-term product vision and roadmap for Activix.
• Partner with cross-functional teams to enhance CRM adoption.
• Lead initiatives to modernize the CRM experience using AI and automation.
• Manage and mentor Product Managers within the CRM domain.

Skills

Product management experience

CRM expertise

Analytical skills

Communication skills

Job description

A digital automotive solutions leader is seeking a Lead Product Manager for CRM to define the strategy for Activix, a premier automotive CRM. This high-impact role demands over 7 years of product management experience in B2B SaaS or CRM, with a focus on enhancing user engagement through data-driven insights and automation. The successful candidate will collaborate with various teams to modernize CRM experiences, mentor others, and drive the product's strategic direction, including defining success metrics.