Senior Performance Creative Strategist

inBeat Agency; Remote; CAD 70,000 - 90,000; Full time

Job summary

A creative performance agency is seeking a Senior Creative Strategist in Calgary, Alberta. In this role, you'll own the creative strategy and performance outcomes across various client accounts. Your responsibilities include analyzing performance data, developing high-converting concepts, and mentoring junior creatives. A strong writing ability, understanding of consumer psychology, and experience in performance-driven creative for digital channels are essential. The position offers flexibility like unlimited time off and remote work options.

Benefits

Unlimited Time Off & Sick Days

Flexible hours

Fully remote

Qualifications

• Fluency in written and spoken English is required.
• Experience developing performance-driven creative for paid social or digital channels.
• Strong comfort interpreting performance data and guiding creative direction.

Responsibilities

• Own creative strategy across multiple paid social accounts.
• Run performance-led research and analyze ad platform data.
• Develop and test high-converting creative concepts.

Skills

Exceptional writing ability

Data analysis

Creative strategy

Consumer psychology understanding

Job description

About the role

We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

We’re looking for a Senior Creative Strategist to own creative, data analysis and performance outcomes across client accounts, with a strong bias toward great writing, analytics, measurement, and continuous improvement.

What You’ll Do

• Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.
• Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.
• Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.
• Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.
• Write and guide performance copy that is structured, intentional, and measurable.
• Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.
• Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.
• Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.
• Present creative strategy and performance rationale to clients with clarity, logic, and confidence.
• Stay current on platform changes, creative formats, and performance trends that materially impact results.

What we’re looking for

• Exceptional writing ability, ideally in short-form, digital-first content.
• A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action.
• Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes.
• Comfort forming hypotheses, reading results, and making fast, informed creative decisions.
• Genuine interest in mentoring others and raising the overall quality bar.
• Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

Must haves

• Fluency in written and spoken English is required.
• Experience developing performance-driven creative for paid social or digital channels.
• Strong comfort interpreting performance data and using it to guide creative direction and iteration.
• Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.

Nice to have

• A portfolio or examples that showcase creative thinking, copy, or performance work; helpful but not required.
• Experience working closely with media buyers or growth teams.
• Familiarity with structured testing frameworks and creative systems.

Why this role (benefits)

• Unlimited Time Off & Sick Days
• Flexible hours
• Fully remote (with the possibility to work from anywhere)
• Global pods (meet creatives from all around the world)
• High opportunity for growth!