Senior Paid Social Strategist (Remote Canada)

Abe; Ottawa; Remote; CAD 80,000 - 100,000; Full time

Job summary

A specialized consultancy is seeking a Senior Social Media Strategist to lead social media strategies and campaigns. This remote-first role requires a strong background in digital marketing, particularly in LinkedIn ads. The ideal candidate will have a proven track record in managing B2B accounts and optimizing social media advertising strategies. Benefits include unlimited PTO, diverse work culture, and comprehensive health plans.

Benefits

Unlimited PTO

401(k) with 3% company match

Mental health support

Qualifications

• 4+ years experience supporting B2B clients in a marketing agency.
• Deep expertise in LinkedIn Ads and various Ad Units.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Oversee social media accounts and build strategies for clients.
• Communicate with vendors to ensure alignment on tasks.
• Execute and optimize advertising campaigns on LinkedIn.

Skills

Experience in performance/digital marketing agency

Expertise in paid social advertising campaigns

Ability to analyze campaign performance data

Strong understanding of Paid principles

Ability to drive results

Tools

LinkedIn Campaign Manager

Google Analytics

Excel

Job description

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you’re a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• You’re quality-obsessed and have not lost your soul for advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• You encompass our core values through every interaction; internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department level KPIs, such as client growth and goal attainment; core KPIs include client NSMs (North Star Metrics) and Client Satisfaction scores
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making related to strategic direction for accounts

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Employer-paid plan for you and 50% employer contribution for dependents
• Mental health support through Spring Health and Headspace
• Physical health resources through Omada and fertility support through Carrott; access to Aaptiv workouts and One Medical membership
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Dec 24 – Jan 1), Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, scaled over time

Work Environment Requirements

As a remote-first company, you’ll be able to work from anywhere in the US, with optional state-of-the-art offices in Irvine, California. We also accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have current work authorization and reside in that country.

This role can operate 100% virtually from your home office. We collaborate via Zoom and Slack. You may be required to use a laptop (PC or Mac), software, and other productivity tools. You must be able to remain stationary for extended periods, interpret written and/or verbal communication, have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application or participating in the selection process, please email [e-mail].

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.