Senior Media Manager

Flywheel Digital; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A digital commerce solutions firm in Toronto is seeking an experienced Senior Media Manager to lead and drive media initiatives. The role involves developing comprehensive media strategies, optimizing campaigns, and ensuring alignment with business goals. Candidates should have a background in digital retail, strong analytical skills, and experience in ecommerce media management. This position offers competitive benefits and growth opportunities.

Benefits

Flexible vacation time

Learning and development opportunities

Parental leave and benefits

Volunteering opportunities

Qualifications

• Minimum 6 years of account management experience.
• Strong analytical skills with knowledge of Excel.
• Proven ability to communicate effectively with senior leadership.

Responsibilities

• Lead media initiatives within the retail media landscape.
• Develop and implement comprehensive media strategies.
• Oversee campaign optimizations and ensure client satisfaction.

Skills

Account management

Digital Retail

Ecommerce media management

Analytical skills

Interpersonal skills

Presentation skills

Project management

Education

Bachelor’s Degree

Tools

Microsoft Excel

Job description

Overview

Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

We are seeking an experienced and strategic-minded Senior Media Manager to lead and drive our media initiatives within the retail media landscape. As a key member of our marketing team, the Senior Media Manager will be responsible for developing and implementing comprehensive media strategies, optimizing advertising campaigns, and ensuring alignment with overall business goals. The ideal candidate will possess a deep understanding of retail advertising platforms, data-driven decision-making skills, and a proven track record of successful media management.

What you'll do:

• Lead client engagements and drive strategy discussions;
• Help clients to plan and develop a budget and then work with your team to deliver campaigns according to KPIs agreed to with the client;
• Provide guidance on campaign optimizations to ensure campaigns are set up for success;
• Oversee keyword and bid strategy across available advertising options;
• Establish structure and oversee development of daily, weekly, and monthly reporting, analytics, and performance insights for retail media campaigns;
• Oversee creation and execution of Test & Learns, especially of emerging retailer ad offerings and internal Flywheel capabilities
• Lead or oversee the success of recurring client calls
• Develop broader account teams and direct reports to support career growth at Flywheel and progression to the next role
• Accountable for accurate delivery of client campaign budgets and responsible for any mismanagement of client budgets by broader account teams
• If Media and Retail engagement (Full Service), connect weekly with internal Retail team
• Responsible for client education on trends and best practices, as well as sharing industry Thought Leadership
• Work with teams to identify new opportunities for clients under management
• Work with teams to quickly identify and resolve any client issues
• Lead internal projects that support the continued growth of the Flywheel media team
• Own agenda and preparation for Quarterly Business Reviews (QBRs) by client, delegating materials development to account teams
• Deliver executive-Level partnership updates and support sr. level meetings along side Flywheel Directors and VPs
• Travel required, based on client needs

Who you are:

• Bachelor’s Degree with at least 6 years of account management experience
• Digital Retail (Retail Media preferred) experience required
• At least 2 years of experience in Ecommerce media management
• Strong analytical skills, with adequate knowledge of Microsoft Excel—pivot tables and ‘VLOOKUP’
• Detail-oriented, good project management and organizational skills with the ability to work on tight deadlines
• Experience in developing, managing, and analyzing online promotion campaigns
• Possess strong interpersonal, presentation and communication skills
• Innovative, scrappy, and independent thinker with the ability to influence using data
• Ability to thrive in dynamic and demanding situations with minimum supervision
• Experience leading successful teams, including developing junior colleagues to progress in their careers
• Proven ability to effectively communicate performance, thought leadership and partnership updates to sr. leadership at clients, inclusive of C-Suite contacts

Working at Flywheel

We are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture.

• We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
• Flexible vacation time
• Great learning and development opportunities
• Benefits that help you live your best life
• Parental leave and benefits
• Volunteering opportunities
• If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.
• All hires will complete a background check

Inclusive Workforce

Flywheel Commerce Network’s goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at [e-mail] so that we can support you.

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