Senior Manager, Marketing Technology

RBC; Toronto; On-site; CAD 100,000 - 130,000; Full time

Job summary

A leading financial institution in Toronto is seeking a skilled Senior Manager for Marketing Technology. This individual will lead marketing capabilities across digital channels and develop effective MarTech strategies. The ideal candidate should have extensive experience in marketing technology, particularly with Salesforce Marketing Cloud, and a strong ability to analyze client behaviors for targeted marketing. This full-time role offers comprehensive rewards and the opportunity to significantly impact the marketing landscape.

Benefits

Comprehensive Total Rewards Program

Coaching and career development opportunities

Flexible work/life balance options

Qualifications

• 4-7 years of specialty experience in marketing technology, relationship marketing, email marketing, SMS messaging, and push messaging.
• Expert knowledge and experience with Salesforce Marketing Cloud.
• Proficiency with industry tools relating to segmentation, automation, tracking, and analytics.

Responsibilities

• Consult with Marketing Heads and key stakeholders to recommend scalable MarTech solutions.
• Drive design, development, and deployment of MarTech capabilities.
• Ensure operational effectiveness of RBC’s marketing technology.

Skills

Marketing technology specialty

Consulting mindset

Data-driven decision making

Education

4-7 years of experience in marketing technology

Tools

Salesforce Marketing Cloud

Email marketing tools

Segmentation and analytics tools

Job description

Job Description

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.WHAT IS THE OPPORTUNITY?

The Senior Manager, Marketing Technology will act as both a business and a technical leader for RBC’s marketing capabilities and solutions across digital communication channels such such such such, such such public electronic marketing communication channels (SMW) and, RBC, wide areas,. what will do?

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What are responsibilities and qualifications for this role? Responsibilities

• Consult with Marketing Heads and key stakeholders to enable digital marketing discipline, partnering internal business/technical teams and third‑party vendors to analyze business/technical/system needs and ultimately recommend high‑quality, scalable MarTech solutions that meet business requirements, drive revenue, and cost savings.
• Develop and apply deep knowledge of client behavior to improve digital marketing strategies and MarTech tools usage to deliver targeted, relevant offers.
• Drive design, development, and deployment of MarTech capabilities creating custom, integrated solutions and environments that deliver personalized and relevant digital communication, offers, alerts, and advertising. Resulting increased business results through increased conversions and channel penetrations.
• Serve as SME and strategic lead for the following MarTech tools and processes supporting digital marketing strategy and transformation across center of enterprise:
  • Salesforce Marketing Cloud and related Salesforce Clouds
  • Other relevant marketing automation products within industry, including non‑Salesforce digital communication deployment platforms, , CRMs, and CRMPs, and other ’’s.
  • Expert for all channel best‑practice and standards.
• Ensure operational effectiveness of RBC’s marketing technology. Key activities include:
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Qualifications and Expertise

• 4-7 years of specialty experience in marketing technology, relationship marketing, email marketing, SMS messaging, and push messaging
• Expert knowledge and experience with Salesforce Marketing Cloud
• Subject‑matter expert of a wide variety of MarTech tools and digital messaging best practices, including data management, campaign execution, deliverability, and CASL/CAN‑SPAM/GDPR and any other digital messaging legislation
• Proficiency with industry tools relating to segmentation, automation, tracking, and analytics to make data‑driven decisions to optimize campaign performance
• Exhibits consulting and strategic mindset, with strong understanding of strategy development methodology and translation of strategy and priorities into roadmaps

Benefits

• A comprehensive Total Rewards Program including bonuses and flexible benefits
• Coaching and career development opportunities through leadership support and managerial engagement
• Ability to make a difference and lasting impact
• Work in a team that is dynamic, collaborative, progressive, and high‑performing
• Flexible work/life balance options

Non‑Expenditure: Employment type, pay type, job type, platform, location, wages, dates, application deadline, and legal statements

The post is full‑time, salary‑based, paid, ongoing, post‑up, a post‑up, posts, total, pay and by paid, a salary, a wage, a wage, and full‑time salary, etc.

Posted date 2025‑11‑28, application deadline 2025‑12‑31, location Toronto, Canada.

Inclusion and Equal Opportunity Employment statement: We are inclusive, maintain an environment based on respect, belonging and opportunity for all.

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End of posting.