Senior Manager, Marketing Data and Analytics

T-Net British Columbia; Vancouver; Hybrid; CAD 136,000 - 204,000; Full time

Job summary

A leading tech company is seeking a Senior Manager, Marketing Data and Analytics to drive marketing performance through data insights and analytics. This role encompasses leading a team, developing strategic roadmaps, and optimizing marketing effectiveness. You must have a strong background in data analysis and excellent communication skills, with the ability to mentor others while aligning insights with business goals.

Benefits

Top-tier health benefits

Hybrid work environment

RRSP matching

$2000 annual counseling benefit

Qualifications

• 8+ years in marketing analytics or decision science.
• 3+ years in management.
• Strong presentation and communication skills.

Responsibilities

• Develop marketing analytics and insights roadmap.
• Lead marketing attribution and ROI analysis.
• Build and mentor team of marketing analysts.

Skills

Complex data analysis

Marketing attribution

Performance measurement

Data visualization

Team mentorship

Education

Graduate degree in quantitative discipline

Tools

Google Analytics

Dreamdata

Salesforce

Job description

Senior Manager, Marketing Data and Analytics

We are currently seeking aSenior Manager, Marketing Data & Analyticsto join our Marketing Operations teaminBurnaby, Toronto or Calgary. We're open to remote candidates across Canada or the U.S. for the right candidate.

What your team does:

The Marketing Analytics and Insights team is responsible for marketing attribution and performance measurement. This team leads marketing efficiency analysis that enables channel and budget optimization. The Marketing organization relies on this team for insights on the full marketing funnel. This role will report to the Senior Director, Inbound Marketing and Operations, and work closely with demand generation, customer marketing, data science and business intelligence teams on marketing attribution, and optimization of the ROI of our marketing initiatives and spend. This role will drive meaningful business impact through actionable insights which influence key business decisions.

Who you are:

The ideal candidate for this role is a sharp, data-driven leader with a talent for drawing structure out of ambiguity, and a relentless focus on driving meaningful business impact through data and insights. You are passionate about unlocking marketing insights from complex and sometimes disparate data sets, have a strong business background, and a customer first focus. You have a gift for helping those around you understand the data, and a strong sense of curiosity that leads you to dig for the complete picture. You have mentored and managed individuals but are willing to roll up your sleeves and dive deep into data to produce insights.

What you'll work on:

• Strategy and Roadmap
  • Develop marketing analytics and insights roadmap working collaboratively with and assessing the needs of various marketing subteams, data science and insights team
  • Create a center of excellence for marketing data and reporting that enables 100+ marketers worldwide.
  • Serve as a strategic partner for the marketing leadership team and CMO
• Marketing ROI
  • Lead marketing attribution and efficiency analysis, providing actionable insights and recommendations on improving economics across marketing channels and business segments
  • Evaluate marketing program performance metrics and identify areas for optimization recommending testing methodologies and iterative improvements to maximize program effectiveness
• Predictive Modeling and Forecasting:
  • Develop models to forecast market demands and MQLs based on historical data
  • Collaborate with cross-functional teams to integrate predictive models into strategic planning processes
• Data Optimization, Process Improvement, and Automation:
  • Manage and own key marketing reporting platforms like Google Analytics, Dreamdata, Looker, etc.
  • Create and streamline data collection processes from various sources, ensuring accuracy and efficiency
  • Design and implement automation solutions to streamline data collection, analysis, and reporting
• Performance Reporting and Presentation:
  • Develop automated dashboards and reporting mechanisms to track real-time performance
  • Prepare regular reports and presentations for senior leadership, highlighting achievements, insights, and areas for improvement
• Mentorship and Coaching
  • Build, lead, and mentor a team of marketing analysts to do their best work and achieve their career goals

What you bring:

• Direct experience at a high growth SaaS company
• 8+ years of direct experience working in marketing analytics/decision science/management consulting
• 3+ years of people management
• Proficiency in complex data analysis and analyzing the performance of online and offline marketing campaigns
• Proficiency with Google Analytics, Segment (or equivalent), Looker (or equivalent), Salesforce, Dreamdata (or other multi-touch attribution tools)
• Demonstrated marketing analytics expertise including martech, attribution, forecasting, and testing roadmaps.
• Strong presentation and communication skills to distill results into actionable insights and recommendations.

Serious bonus points if you have:

What you will find here:

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Clio is more than just a tech company-we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice .

Summary:

We are currently seeking aSenior Manager, Marketing Data & Analyticsto join our Marketing Operations teaminBurnaby, Toronto or Calgary. We're open to remote candidates across Canada or the U.S. for the right candidate.

What your team does:

The Marketing Analytics and Insights team is responsible for marketing attribution and performance measurement. This team leads marketing efficiency analysis that enables channel and budget optimization. The Marketing organization relies on this team for insights on the full marketing funnel. This role will report to the Senior Director, Inbound Marketing and Operations, and work closely with demand generation, customer marketing, data science and business intelligence teams on marketing attribution, and optimization of the ROI of our marketing initiatives and spend. This role will drive meaningful business impact through actionable insights which influence key business decisions.

Who you are:

The ideal candidate for this role is a sharp, data-driven leader with a talent for drawing structure out of ambiguity, and a relentless focus on driving meaningful business impact through data and insights. You are passionate about unlocking marketing insights from complex and sometimes disparate data sets, have a strong business background, and a customer first focus. You have a gift for helping those around you understand the data, and a strong sense of curiosity that leads you to dig for the complete picture. You have mentored and managed individuals but are willing to roll up your sleeves and dive deep into data to produce insights.

What you'll work on:

• Strategy and Roadmap
  • Develop marketing analytics and insights roadmap working collaboratively with and assessing the needs of various marketing subteams, data science and insights team
  • Create a center of excellence for marketing data and reporting that enables 100+ marketers worldwide.
  • Serve as a strategic partner for the marketing leadership team and CMO
• Marketing ROI
  • Lead marketing attribution and efficiency analysis, providing actionable insights and recommendations on improving economics across marketing channels and business segments
  • Evaluate marketing program performance metrics and identify areas for optimization recommending testing methodologies and iterative improvements to maximize program effectiveness
• Predictive Modeling and Forecasting:
  • Develop models to forecast market demands and MQLs based on historical data
  • Collaborate with cross-functional teams to integrate predictive models into strategic planning processes
• Data Optimization, Process Improvement, and Automation:
  • Manage and own key marketing reporting platforms like Google Analytics, Dreamdata, Looker, etc.
  • Create and streamline data collection processes from various sources, ensuring accuracy and efficiency
  • Design and implement automation solutions to streamline data collection, analysis, and reporting
• Performance Reporting and Presentation:
  • Develop automated dashboards and reporting mechanisms to track real-time performance
  • Prepare regular reports and presentations for senior leadership, highlighting achievements, insights, and areas for improvement
• Mentorship and Coaching
  • Build, lead, and mentor a team of marketing analysts to do their best work and achieve their career goals

What you bring:

• Direct experience at a high growth SaaS company
• 8+ years of direct experience working in marketing analytics/decision science/management consulting
• 3+ years of people management
• Proficiency in complex data analysis and analyzing the performance of online and offline marketing campaigns
• Proficiency with Google Analytics, Segment (or equivalent), Looker (or equivalent), Salesforce, Dreamdata (or other multi-touch attribution tools)
• Demonstrated marketing analytics expertise including martech, attribution, forecasting, and testing roadmaps.
• Strong presentation and communication skills to distill results into actionable insights and recommendations.

Serious bonus points if you have:

• A graduate degree in a relevant quantitative discipline (computer science, statistics, data science)

What you will find here:

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.
• $2000 annual counseling benefit
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The full salary range* for this role is $136,000 to $170,000 to $204,000 CAD.Please note salary bands may differ based on location and local currency. Additionally, benefit offerings may differ depending on the employee's location.

In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis.

*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion . We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

Senior Manager, Marketing Data and Analytics

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