Senior Manager, Email Development - Salesforce

RBC; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading Canadian bank in Toronto is seeking an experienced HTML Email Developer to manage the end-to-end process of email development. You will coordinate email production, ensure compliance with best practices, and utilize your strong AMPscript and project management skills to contribute to the team's success. This role offers a dynamic work environment and opportunities for professional growth.

Benefits

Comprehensive Total Rewards Program

Flexible benefits

Competitive compensation

Development support from leaders

Collaborative work environment

Qualifications

• 5+ years of email marketing experience using marketing platforms including SalesForce Marketing Cloud.
• Strong knowledge of AMPscript coding and design skills.
• Ability to manage multiple tasks simultaneously in a fast-paced environment.

Responsibilities

• Develop HTML emails for multi-platform and mobile views.
• Coordinate end-to-end email production and deployment ensuring deadlines are met.
• Monitor industry trends and apply new technologies as needed.

Skills

HTML coding

CSS

AMPscript

JavaScript

Project management

Email campaign performance metrics

Education

Bachelor's degree in Computer Science or related field

Tools

SalesForce Marketing Cloud

Dreamweaver

VS Code

Figma

Adobe Photoshop

Adobe Illustrator

Job description

Job Description

What is the opportunity?

To manage the end to end process of email development including HTML and AMPscript coding and testing. The HTML Email Developer is also responsible for being a subject matter expert on email marketing best practices and has proven project management skills.

What will you do?

• Develop HTML emails to meet channel best practices for viewing across multiple platforms and mobile devices
• Coordinate the end-to-end email production process including deployment of emails ensuring that deadlines are met and emails are created and sent without error
• Be a subject matter expert on channel best practices including optimization tactics; expert knowledge of CASL regulations as well as digital accessibility standards
• Proven project management skills with the ability to manage multiple tasks simultaneously and work in a fast paced environment
• Continuously monitor industry trends, technologies, and standards with respect to email development and online marketing and be able to research, recommend, and apply/roll out new technologies as they emerge
• Assist with audit of SFMC instance including current and past email content
• Build HTML / CSS responsive templates and content blocks in SFMC as well as personalised dynamic content blocks using AMPscript
• QA, testing & troubleshooting email content, automations, audiences, journeys and implement practises to ensure continued database hygienes

What do you need to succeed?

• Bachelor's degree in Computer Science, Engineering, or related field with 5+ years of email marketing experience using marketing platforms including SalesForce Marketing Cloud
• Strong knowledge AMPscript coding and design skills
• Knowledge of computer graphics packages such as Dreamweaver or VS Code, Figma, Adobe Photoshop, Adobe Illustrator
• HTML coding, CSS, AMPscript, JavaScript
• Proven project management skills with the ability to manage multiple tasks simultaneously and work in a fast paced environment
• Excellent knowledge of email campaign performance metrics

Nice-to-have:

• Knowledge of email CASL laws

What is in it for you?

We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Opportunities to work with the best in the field
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team

Note:

Applications will be accepted until 11:59 PM on the day prior to the application deadline date above.

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.