Senior DEI Media Planner: Multicultural Campaigns

UNAVAILABLE; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading media agency in Toronto is seeking a Senior DEI Media Planner to lead performance-media initiatives with a focus on Diversity and equity. This role involves creating data-driven and culturally resonant media strategies while collaborating across teams. Ideal candidates will have a Bachelor's degree, strong analytical skills, and experience in multicultural media. You will be part of a diverse environment at a recognized employer.

Benefits

Great Places to Work certified

Continuing opportunities for career growth

Diverse work environment

Qualifications

• 2-3 years experience planning online and offline channels with emphasis on digital media.
• Strong analytical abilities and proficiency in math.
• Able to work successfully within a team and manage high volume clients.

Responsibilities

• Lead performance-media initiatives with a Diversity and equity focus.
• Analyze campaign performance daily and optimize as required.

Skills

Understanding of digital performance marketing ecosystem

Strong written and verbal communication

Negotiation experience

Analytical abilities

Technical proficiency in media systems

Knowledge of Cantonese or Mandarin

Education

Bachelor's degree in advertising, marketing, business administration, or communications

Tools

MS Excel

MS PowerPoint

Media Planning Tools (Vividata, GWI)

Job description

A leading media agency in Toronto is seeking a Senior DEI Media Planner to lead performance-media initiatives with a focus on Diversity and equity. This role involves creating data-driven and culturally resonant media strategies while collaborating across teams. Ideal candidates will have a Bachelor's degree, strong analytical skills, and experience in multicultural media. You will be part of a diverse environment at a recognized employer.