Senior Data Analyst - Monetization

Tinder; Vancouver; Hybrid; CAD 116,000 - 130,000; Full time

Job summary

A leading online dating platform based in Vancouver is seeking a Senior Data Analyst to join their Monetization Pod. This role involves driving business-critical insights through data analysis and A/B testing to optimize value creation for users and the company. Candidates should have over 3 years of experience in data analytics, strong SQL and Python skills, and the ability to communicate insights effectively. This position offers a hybrid work model with competitive salary benefits.

Benefits

Generous vacation

Professional development budget

Extended health and dental benefits

Qualifications

• 3+ years in data analytics, preferably in consumer tech or e-commerce.
• Experience with large datasets (100M+ rows).
• Expertise in A/B testing design.

Responsibilities

• Design and analyze A/B tests to optimize pricing strategies.
• Analyze datasets to identify monetization opportunities.
• Translate data into actionable insights for leadership.

Skills

Data analysis

A/B testing

SQL

Python

Communication

Education

3+ years in a data analytics role

Tools

SQL

Python

Job description

Overview

Founded in Vancouver, Canada in 2003, Plenty of Fish is a pioneer in the online dating industry with a large and diverse community of singles. We are a top revenue-driving brand in the Match Group and offer a hybrid work model: in-office in downtown Vancouver on Tuesday, Wednesday, and Thursday and remote the rest of the week. There may be roles that require more than three days in the office.

We’re looking for a Senior Data Analyst to join our Monetization Pod, driving business-critical insights and shaping how Plenty of Fish creates value for users and the company. You’ll thrive if you’re a strategic thinker who can operate in ambiguity, move quickly, and proactively identify opportunities for impact.

As a key player in an experimentation-driven environment, you’ll work with Product Managers, Engineers, Designers, and cross-functional teams to drive revenue growth, optimize pricing and feature uptake, and identify new monetization levers. You’ll also collaborate with analysts across engagement, marketing, and trust & safety to ensure a unified view of the user experience.

What You\'ll Do

• Monetization Experimentation – Design and analyze A / B tests to optimize pricing strategies, feature adoption, and subscription conversion.
• Insight Generation – Analyze large-scale datasets to identify monetization opportunities, behavioral patterns, and friction points.
• Strategic Storytelling – Translate complex data into compelling, actionable insights for cross-functional teams and senior leadership.
• Opportunity Discovery – Proactively identify new questions and value areas before they’re asked, driving impact.
• Cross-Functional Impact – Collaborate with Engagement, Marketing, and Trust & Safety pods to balance user experience and monetization goals.
• Fast Execution – Adapt quickly, iterate on analyses, and prioritize ruthlessly in a dynamic environment with evolving business needs.

What We\'re Looking For

• 3+ years in a data analytics role, preferably in consumer tech, e-commerce, gaming, or other revenue-driven platforms.
• Experience working with raw telemetry event data and datasets with 100M+ rows.
• Expertise in A / B testing design, execution, and interpretation.
• Proficiency in SQL, and experience using Python for advanced analytics.
• Strong business acumen and product intuition—you understand the “why” behind the data.
• Excellent communication skills, confident presenting insights to cross-functional teams and leadership.
• Comfortable working in gray areas, self-starting, and taking initiative without waiting for explicit direction.

116,000–$130,000 a year

Factors such as scope and responsibilities of the position, candidate\'s work experience, education / training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Vancouver, British Columbia.

We would love to hear from you, even if you don\'t match 100% of the requirements.

Why Plenty of Fish?

• We\'re recognized as one of BC\'s Top Employers 2025!
• Generous vacation, flex days, professional development days
• RRSP matching, and employee stock purchase plan
• Professional development budget and unlimited access to Udemy from day one
• Match Group mentorship program
• Parental leave top up and fertility preservation benefits
• Extended health and dental benefits from day one
• Corporate ClassPass membership and other wellness benefits
• And many more on our careers page

Our Values

• Be Proud – We own our ship. We see challenges as opportunities and take action.
• Make Waves – We profoundly impact millions of people\'s lives, every day.
• Dive Deep – We empathize with our members and use data to surface thoughtful decisions.
• Crew Together – We\'re all working towards the same goals and win as a team.

Want To Dive Deeper?

LinkedIn, Glassdoor

We are committed to creating an equal and inclusive environment; we welcome all crew members regardless of race, colour, ancestry, place of origin, political belief, religion, marital status, family status, physical or mental disability, sex, sexual orientation, gender identity or expression, age, conviction unrelated to employment, or any other prohibited ground of discrimination recognized by applicable law. Plenty of Fish is proud to be an equal opportunity workplace.

If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We\'ll reach out to discuss your needs if you\'re selected for the interview stage.