Senior Content Manager & Editor

Better Collective A / S; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading digital sports media company in Toronto is seeking a Senior Content Manager & Editor to guide content strategy and uphold quality standards. The ideal candidate has over 4 years of experience in content creation, SEO, and a solid understanding of US sports. This role offers a collaborative environment with potential for professional growth.

Benefits

Flexible work environment

Opportunities for growth

Collaborative culture

Qualifications

• 4+ years of experience in creating high-performing content focused on SEO.
• Good understanding of US sports and betting culture.
• Proven track record managing content quality.

Responsibilities

• Develop and execute content strategy based on market needs.
• Guide writers to produce high-quality content.
• Collaborate with the SEO team to optimize content.

Skills

Content creation

SEO knowledge

Communication

Project management

Job description

Senior Content Manager & Editor @ Better Collective

Our Mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. At Better Collective, we're the team behind industry-leading brands like Action Network, Playmaker, Bolavip, and FUTBIN.

We're looking for a strategic thinker and proactive content manager who wants to join a team where your work will help shape how millions of sports fans connect with the content they love.

This role is for you if you are someone who understands the power of content to drive growth. As the Senior Content Manager & Editor, you'll be at the heart of our mission to capture the rapidly growing US sports betting market. You won't just manage content; you'll impact content strategy, guiding writers and collaborating with teams to produce high-quality, well-informed, search-optimized content that keeps our audience engaged.

If you want a role where you can directly influence our growth in a dynamic, highly valuable market - and grow professionally alongside it - this is it.

How Youll Make an Impact

Here are some of the ways you’ll contribute to our mission :

• Develop content strategy : Plan and execute exciting projects based on business priorities and market needs.
• Guide and support writers : Empower our writing team to produce best-in-class content that meets our high standards.
• Collaborate closely with SEO experts : Partner with the SEO team to ensure all content is fully optimized for organic search.
• Set the tone on content quality : Push the standards of the content we produce, edit and produce content as needed, and keep existing content up-to-date and compliant.
• Monitor dedicated KPIs : Regularly track and analyze key metrics to optimize content strategy and production for performance.

The Ideal Profile: Is This You?

Here’s what helps people succeed in this role :

• Experience : 4+ years of proven experience in creating high-performing, creative content, with a focus on organic search optimization (SEO).
• Core Competencies :
• A good understanding of US sports and betting culture and US bettors’ preferences.
• You have excellent communication skills.
• Proven track record in managing content quality and standards.
• Demonstrable experience of writing content that performs well in organic search.
• Proactive and passionate about reaching goals.

Nice-to-Haves :

• Knowledge of casino gaming.

Meet the Team & Your Future at BC

You'll be working closely with our Publishing team, led by Thomas Reynolds. From day one, we'll guide you through a structured onboarding process to ensure you feel confident and ready to contribute.

What We Offer: Perks, Growth & Culture

We invest in our people. Here’s a look at what it’s like to work at Better Collective.

Benefits & Perks

Perks and benefits may differ depending on where you’re based. Don’t worry—we’ll cover everything during the hiring process so you’ll know exactly what’s in store for you.

Your Growth & Our Culture

A Collaborative Environment : You’ll join a company where respect, teamwork, and open communication matter.

Exposure to a Global Company : Work alongside colleagues from around the world and get real insights into different markets and cultures.

Opportunities for Impact : We value new ideas and encourage everyone to take initiative and drive change, no matter your role.

Room to Grow : We care about learning and development, and we support people who want to take on new challenges.

Balance & Flexibility : We do our best to support work-life balance and offer flexibility whenever possible.

What’s Good About Working Here :

We empower you to take initiative and collaborate directly with other teams to bring your ideas to life.

You’ll have a voice, whether you’ve been here a day or a decade.

We encourage side projects and learning new things, even if they’re outside your day job.

We keep things informal and fun, expect memes, good coffee, and the occasional themed Slack channel.

Ready to Join?

We're excited to learn more about you! Here’s how to apply and what to expect.

Our Interview Journey :

• Application Review : Our team personally reviews every application.
• Intro Chat : An initial conversation with someone from our Talent or People team.
• Information Request : We may reach out for additional information or clarification at any stage.
• Team Interviews : Depending on the role, you’ll meet with team members and / or leaders for deeper conversations.
• Assessment / Final Interview : This may include a practical task, a personality or work style assessment, and / or additional team meetings.
• Offer!
• Reference Checks : We will conduct reference checks at some point before your start date.

Our process can vary by country and role, but we’ll always keep you informed at every step.