Senior Brand Manager - Canada Coffee

Heinz; Toronto; On-site; CAD 198,000 - 248,000; Full time

Job summary

A leading food and beverage company is seeking a Senior Brand Manager in Toronto to drive the brand strategy for Canada Coffee. The ideal candidate will have over 6 years of marketing experience in CPG and possess strong strategic and communication skills. This hybrid role involves leading cross-functional teams, managing brand priorities, and developing financial plans while fostering team growth.

Benefits

Medical, Dental, and Vision insurance

Paid Time Off and Holidays

Flexible Work Arrangements

Bonus eligibility based on performance

Qualifications

• 6+ years of experience in marketing for a CPG company.
• Operates with a sense of urgency and results-driven.
• Experience managing multiple projects and timelines.

Responsibilities

• Drive annual and long-term brand priorities.
• Leverage analytics to drive share and margin enhancement.
• Lead cross-functional teams on various initiatives.
• Oversee tactical execution of marketing budget.
• Coach and motivate a direct report.

Skills

Strategic thinking

Business acumen

Advanced communication skills

Cross-functional team management

Entrepreneurial spirit

Education

Bachelor’s degree in Marketing or Business

MBA preferred

Job description

Overview

Senior Brand Manager - Canada Coffee
Location: Toronto, ON | Hybrid (3 days in-office)

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions, find answers, and take the extra step to work towards a vision for future success while driving revenue and profit. As a Senior Brand Manager, you will be at the center for some of the biggest decisions we make.

The Senior Brand Manager – Canada Coffee will be responsible for delivering an annual and long-term brand strategy and financial operating plan specifically for Canada Coffee, informed by a deep understanding of the consumer, customer and category dynamics using the Brand Growth System framework, while leading a small team.

This role suits someone who is strategic, entrepreneurial, works independently, is comfortable with ambiguity, has a strong bias for action, and excellent communication skills. The person must be comfortable working across the organization to keep multiple projects and priorities moving forward.

Responsibilities

• Bring strong business acumen and strategic thinking to annual and long-term brand priorities and financial operating plan, informed by deep understanding of the consumer, customers and category dynamics.
• Leverage consumption and business analytics to inform action plans that drive targets including share and margin enhancement.
• Lead cross-functional teams across finance, sales, R&D, operations, shopper marketing/communications, and consumer insights on initiatives such as distribution expansion, capacity planning, pricing/promo plans, innovation, and marketing support plans.
• Lead renovation and/or innovation pipeline in service of the 3-year plan.
• Oversee tactical execution of marketing budget, demand forecasting, sales/category stories, and commercialization efforts for the portfolio.
• Coach, develop and motivate a team (1 direct report).

Qualifications

• 6+ years of experience in marketing for an established or startup CPG company.
• Bachelor’s degree in Marketing, Business or related field; MBA preferred.
• Operates with a sense of urgency and demonstrates strategic leadership with a drive for results.
• Advanced interpersonal and communication skills.
• Strategic capability in marketing plan development: situation assessment, strategy and tactical plan development.
• Entrepreneurial spirit and comfort navigating the unknown.
• Experience in cross-functional team management and the ability to handle multiple projects and timelines.

Compensation, Benefits & Wellbeing

New Hire Base Salary Range: $143,800.00 - $179,700.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on geographic region, knowledge, skills, and experience among other factors.

Total Rewards & Benefits: Our Total Rewards philosophy provides a meaningful and flexible spectrum of programs that support our diverse workforce and their families, in line with Kraft Heinz’ strategy and values.

Wellbeing: We offer events, resources, and learning opportunities that support physical, social, emotional, and financial wellbeing for employees and their families. Benefits may vary by role, country, region, and other factors.

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
• Financial - Savings/Pension, Life, Disability, Disability, Discounted Perks

Location: Toronto - Queen\'s Quay - Headquarters

Kraft Heinz is an Equal Opportunity Employer. Reasonable accommodation is available for applicants with protected characteristics. For assistance, contact [e-mail].