Senior Analyst, CRM

Reitmans; Montreal; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading Canadian fashion retailer is seeking a Senior Analyst, CRM for a 12-month contract. The role focuses on analyzing customer data to enhance e-commerce performance for the PENN brand. Responsibilities include creating reports, analyzing customer behavior, and improving CRM tools. Ideal candidates will have 7+ years of experience, a relevant university degree, and strong proficiency in BI tools. The company offers a flexible hybrid work environment and competitive benefits, including a discount on merchandise and opportunities for career growth.

Benefits

Flexible hybrid work environment

Competitive benefits package

50% discount on regular-priced merchandise

Employee Referral program

Opportunities for career growth

Qualifications

• 7+ years of relevant experience.
• Experience with methodologies such as A/B testing and data manipulation.
• Proficiency in Excel and familiarity with project management is a plus.

Responsibilities

• Create and deliver reports and dashboards for various teams.
• Analyze customer behavior and campaign results to recommend growth strategies.
• Improve CRM tools and data processes in collaboration with teams.

Skills

Data analysis

Customer segmentation

Business Intelligence (BI) tools

Bilingual proficiency

Education

University degree in a related field

Tools

Microsoft Excel

Job description

Company Description

Who We Are:

At Reitmans (Canada) Limited (RCL), we live and breathe fashion and customer experience every day. We believe fashion isn’t just about style—it’s about empowering our customers to shine when it matters most.

From innovative design ideas to seamless experiences in our stores and digital channels, we aim to create memorable moments. With a diverse portfolio of brands and a passionate team of creative thinkers, we are constantly reimagining fashion retail.

Job Description

12-month Contract

Driven by data and inspired by growth? RCL seeks a Senior Analyst, CRM to convert raw customer data into actionable insights that enhance ecommerce performance for the PENN brand.

You will collaborate with brand, store operations, and marketing teams to translate analytics into strategic recommendations, manipulate and interpret data, and elevate the customer journey across digital touchpoints. If you are passionate about turning data into strategic impact and excel at analysis and implementation — we want to hear from you.

Responsibilities:

• Create and deliver reports and dashboards supporting marketing, merchandising, and leadership teams.
• Analyze customer behavior, purchase patterns, and campaign results.
• Use data to recommend strategies for customer growth.
• Develop customer segmentation for email, direct mail, and content campaigns.
• Improve CRM tools, data collection, and validation processes in collaboration with internal teams.
• Stay updated on CRM trends, tools, and divisional priorities to enhance performance.

Qualifications:

• University degree in a related field.
• 7+ years of relevant experience.
• Experience with BI tools.
• Knowledge of methodologies such as A/B testing and data manipulation from multiple sources.
• Proficiency in Microsoft Office, especially Excel; experience with project management and business process redesign is a plus.
• Bilingual proficiency.

Additional Information

What We Offer (Why Join Us):

• Flexible hybrid work environment for work-life balance.
• Competitive benefits package prioritizing your well-being.
• Paid Time Off, Sick Days, Flex Days, and Vacation to recharge and spend time with loved ones.
• Enjoy 50% discount on all regular-priced merchandise from our brands: Penn., Reitmans, and RW&CO.
• Employee Referral program with rewards for helping us grow our team.
• Opportunities for career growth, including annual bonuses and tuition reimbursement.

Total rewards vary based on employment status, offering different perks for full-time, part-time, or contract roles.

If this excites you… let’s talk. Send us your resume today!

Reitmans (Canada) Limited operates numerous stores across Canada and manages several fashion banners. Join a Canadian retail icon where your voice can make a difference.

Explore various career paths at RCL! #ReadytoRCL

Reitmans (Canada) Limited is an equal opportunity employer committed to diversity and inclusion. We value the unique perspectives and contributions of all employees. Please inform us of any accommodations needed during the recruitment process. All information will be kept confidential.

Thank you to all applicants. Only selected candidates will be contacted.

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