Search Engine Optimization Specialist (SEO)

J.D. Irving, Limited; Saint John; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading company in Saint John seeks an SEO specialist to refine content and improve search engine results. The role involves developing and managing SEO strategies, analyzing performance metrics, and implementing procedures to drive traffic. The ideal candidate will have proven SEO experience and a solid understanding of performance marketing.

Qualifications

• Proven SEO experience required.
• In-depth experience with website analytics tools.
• Knowledge of ranking factors and search engine algorithms.

Responsibilities

• Defining & implementing keyword strategies.
• Updating headlines and metadata for SEO.
• Conducting SEO audits and generating reports.

Skills

SEO experience

Performance marketing

Online customer acquisition

Website analytics tools

HTML

CSS

JavaScript

Ranking factors

Search engine algorithms

SEO and SEM trends

Tools

Magento

Adobe commerce

Google Analytics

Job description

The SEO refines content to improve search engine results for various client-desired keywords and phrases. Develops and manages current SEO strategies. Analyzes and monitors performance metrics and analytics to create and improve new and existing marketing strategies. Implements procedures to drive traffic and target potential consumers.

Qualifications

• Proven SEO experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up to date with the latest trends and best practices in SEO and SEM
• Experience with Magento, Adobe commerce, and or other enterprise level ecommerce platforms considered an asset
• SEM experience managing PPC campaigns across Google, Yahoo and Bing, considered an asset
• Experience with bid management, and with A/B and multivariate experiments considered an asset

Responsibilities

• Defining & implementing keyword strategies
• Updating headlines, image alt text, and metadata to improve search engine ranking
• Managing tools like analytics from websites and Google Analytics
• Creating SEO strategies to increase website conversions
• Optimizing content to perform on search engines
• Conducting SEO audits
• Generating reports covering SEO practices