Salesforce Marketing Cloud Consultant- Operate

Deloitte Canada; Toronto; On-site; CAD 72,000 - 138,000; Full time

Job summary

A leading consulting firm in Toronto is seeking a skilled Lead to enhance customer journeys using Salesforce Marketing Cloud. The ideal candidate will have strong technical skills, excellent communication abilities, and experience managing multiple client expectations. Main responsibilities include designing automated journeys, analyzing data for insights, and developing engaging email content. Competitive salary range is offered along with a flexible benefits package.

Benefits

Competitive salary

Flexible benefit spending

Mental health support

Paid learning days

Hybrid work structure

Qualifications

• 5+ years of experience in CRM, marketing automation, or email marketing roles.
• Advanced proficiency in Salesforce Marketing Cloud.
• Strong SQL skills for segmentation and reporting.

Responsibilities

• Design and optimize data-driven customer journeys in SFMC.
• Write and execute SQL queries for campaign analysis.
• Develop responsive HTML/CSS email templates.

Skills

Salesforce Marketing Cloud expertise

SQL proficiency

HTML/CSS skills

Communication skills

Project management

Data analysis

Multitasking

Education

5+ years of experience in CRM or email marketing roles

Tools

Salesforce Marketing Cloud

Adobe Journey Optimizer

Tableau

Power BI

Job description

Position Overview

We are seeking a highly skilled Lead with deep expertise in Salesforce Marketing Cloud (SFMC) to design, build, and optimize multi-channel customer journeys that drive engagement, retention, and revenue. This role requires a blend of technical development skills, CRM strategy, and strong communication abilities to collaborate cross-functionally and deliver measurable business outcomes.

The ideal candidate is a Salesforce Marketing Cloud power user, adept in Journey Builder, Automation Studio, SQL query building, and email development (HTML/CSS), with additional knowledge of other CRM platforms such as Adobe Journey Optimizer. They must also excel at managing multiple client expectations simultaneously, ensuring high-quality deliverables while balancing competing priorities.

What will your typical day look like?

Key Responsibilities:

• Marketing Automation & Journey Development: Design, build, and optimize complex, data-driven customer journeys in SFMC using Journey Builder, Automation Studio, and dynamic content.
• Create and manage automated triggers, event-based messaging, and lifecycle campaigns across email, SMS, and push.
• Implement and maintain automations for recurring campaigns, ensuring operational efficiency and accuracy.
• Data Management & Analytics: Write and execute SQL queries for segmentation, personalization, and campaign performance analysis.
• Manage and optimize data extensions, ensuring data integrity and compliance with privacy regulations (e.g., GDPR, CASL).
• Consolidate campaign and behavioral data into actionable insights, providing recommendations for optimization.
• Email Development & Coding: Develop responsive, accessible, and visually engaging HTML/CSS email templates compatible with multiple devices and inboxes.
• Utilize AMPscript and dynamic content blocks to deliver personalized, contextually relevant experiences.
• Conduct rigorous email testing (Litmus/Email on Acid) for rendering, functionality, and deliverability.
• Cross-Platform CRM Expertise: Support CRM strategy execution across multiple platforms, including Adobe Journey Optimizer and other marketing automation tools.
• Recommend best-fit solutions based on business requirements, leveraging knowledge of different CRM ecosystems.
• Client & Stakeholder Management: Manage multiple client accounts and expectations simultaneously, ensuring deadlines are met and deliverables exceed quality standards.
• Serve as the main point of contact for stakeholders, providing clear updates, status reports, and recommendations.
• Translate technical concepts into clear, actionable insights for non-technical stakeholders.
• Collaboration & Communication: Partner with marketing, product, and data teams to align automation strategies with business goals.
• Lead workshops, training sessions, and documentation to upskill internal teams.

About the team

This is your opportunity to work in Operate at Deloitte. Operate services harness the latest technologies, talent, and capabilities from all over the world to deliver ongoing outcomes and client value. We do more than traditional business process outsourcing. We do more than just “keeping the lights on.” We work shoulder-to-shoulder with clients and their customers, constantly adapting to the pace of change, to ideate, innovate, and embed continuous advantage at the heart of their operations. And we do it with the kind of drive and passion that comes from loving what you do—and who you do it with.

Enough about us, let’s talk about you

Required

• 5+ years of experience in CRM, marketing automation, or email marketing roles.
• Advanced proficiency in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Content Builder, Email Studio, Mobile Studio).
• Strong SQL skills for segmentation, reporting, and data manipulation.
• Expertise in HTML, CSS, and responsive email design best practices.
• Proven track record of building automated lifecycle campaigns that deliver measurable business results.
• Experience in cross-channel marketing, including SMS, push, and in-app messaging.
• Excellent communication, collaboration, and project management skills.
• Demonstrated ability to manage several client relationships and expectations simultaneously.

Preferred

• Experience with Adobe Journey Optimizer or other enterprise CRM platforms.
• Knowledge of AMPscript and Server-Side JavaScript (SSJS).
• Familiarity with deliverability best practices and email compliance regulations.
• Data visualization/reporting skills using tools like Tableau or Power BI.

________________________________________

Success in This Role Looks Like

• Automated journeys that consistently exceed engagement KPIs.
• Clean, reliable data driving accurate segmentation and personalization.
• Emails and cross-channel campaigns that are visually stunning, accessible, and high-performing.
• Clients and internal stakeholders consistently satisfied with project outcomes, even in high-demand, multi-account environments.
• A CRM environment that is scalable, well-documented, and future-proofed.

Total Rewards

The salary range for this position is $72,000 - $138,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people\'s unique strengths and contributions and rewarding the value that they deliver.

Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. On top of our regular paid vacation days, some examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, firm-wide closures known as "Deloitte Days", dedicated days of for learning (known as Development and Innovation Days), flexible work arrangements and a hybrid work structure.

Our promise to our people: Deloitte is where potential comes to life.

Be yourself, and more.

We are a group of talented people who want to learn, gain experience, and develop skills. Wherever you are in your career, we want you to advance.

Be the leader you want to be

Some guide teams, some change culture, some build essential expertise. We offer opportunities and experiences that support your continuing growth as a leader.

Have as many careers as you want.

We are uniquely able to offer you new challenges and roles – and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors.

The next step is yours

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan , Reconciliation Action Plan and theBlackNorth Initiative.

We encourage you to connect with us at [e-mail] if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations) or [e-mail] for any questions relating to careers for Indigenous peoples at Deloitte (First Nations, Inuit, Métis).

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.

Deloitte Canada has 20 offices with representation across most of the country. We acknowledge that Deloitte offices stand on traditional, treaty, and unceded territories in what is now known as Canada. We recognize that Indigenous Peoples have been the caretakers of this land since time immemorial, nurturing its resources and preserving its natural beauty. We acknowledge this land is still home to many First Nations, Inuit, and Métis Peoples, who continue to maintain their deep connection to the land and its sacred teachings. We humbly acknowledge that we are all Treaty people, and we commit to fostering a relationship of respect, collaboration, and stewardship with Indigenous communities in our shared goal of reconciliation and environmental sustainability.

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