Sales Representative- Northern Alberta

Lactalis Canada Inc; Edmonton; Hybrid; CAD 60,000 - 70,000; Full time

Job summary

A leading dairy company is seeking a Sales Representative for Northern Alberta. This full-time role focuses on executing sales strategy and managing relationships with retail clients. Ideal candidates will have a university degree, 1-2 years of relevant sales experience, and robust communication skills. The position offers a competitive salary and a hybrid work model.

Benefits

Competitive Base Salary

Company Vehicle or Car Allowance

Performance-Based Bonus

4 Weeks of Vacation

Benefits starting day 1

Pension Program with 100% employer match

Tuition reimbursement up to $3,000/year

Volunteer Day

Learning and Development opportunities

Qualifications

• 1-2 years of sales experience in CPG or related field.
• Strong written, verbal, and interpersonal skills are essential.
• Knowledge of the grocery industry is preferred.

Responsibilities

• Execute Lactalis sales strategy to drive revenue growth.
• Manage business relationships and generate new business.
• Develop specific sales plans and monitor market activities.

Skills

Analytical skills

Planning

Communication

Negotiation skills

Problem solving

Education

University degree or college diploma

Tools

Microsoft Office

Nielsen data

SAP

Job description

Overview

Position: Sales Representative, Northern Alberta — Location: Edmonton — Reporting To: Area Sales Manager

About Us

Welcome to Lactalis Canada – where we take pride in being recognized as one of Forbes' 2022 top employers! Our journey revolves around enhancing the lives of Canadians through a rich variety of dairy delights, including some of Canadian’s favourite dairy brands such as Black Diamond Cheese, Lactantia Milk, Astro Yogourt, Balderson Cheese, and Cheestrings. In fact, we’re proud to say our products grace the shelves of an incredible 94% of Canadian households!

With a 140-year legacy driven by innovation and unwavering quality, we’re seeking like-minded individuals to join us in shaping our next chapter. Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an on-site gym, and more!

About the opportunity

The Sales Representative is accountable for executing Lactalis sales strategy at retail to drive profitable revenue growth for the organization in accordance to Lactalis field sales process high standards. This execution includes managing business relationships at retail and generating new business in alignment with Lactalis overall objectives and those of its Divisions. The territory that this role will be covering is Northern Alberta (Fort McMurray, Cold Lake, Bonnyville, St Paul, Athabasca and other remote towns as well as the NW part of Edmonton and Sherwood Park)

The attributes we are looking for

• Create product demand and assist customers through the implementation of merchandising plans, display techniques and proactive inventory management to eliminate product “out- of-stock”. Secure and execute promotional plans that match with both corporate and banner needs.
• Execute store coverage model that is consistent with our field sales process, which satisfies customer needs while driving Lactalis sales results for Lactalis and its Divisions.
• Achieve distribution on authorized listings and secure secondary displays throughout the store by working with store personnel. Key focus products/categories will be determined by Area Sales Manager/Key Account Manager for the territory, region, and category based upon direction from Lactalis and its Divisions.
• Under the direction and guidance of the Area Sales Manager, the Sales Representative will actively build top line sales through successfully capitalizing on opportunities available within existing locations.
• Develop specific sales plan for each Division by customer (S.M.A.R.T. objectives) in weekly sales coverage model to achieve listing and merchandising objectives on a weekly and daily basis.
• Perform minimal administrative duties including Business review reports, Delante budget reports, and summary of display/distribution objectives.
• Monitor and provide competitive market activity to the Area Sales Manager, regular selling price or feature selling price, competitive listings or de-listings, point-of-sale material that is supporting new product launches and/or customer marketing campaigns as well as changes within a category segment to ensure Marketing/Trade Marketing can analyze the risk/opportunity.
• Deliver positive results for specific KPI’s, utilize all communication platforms such as Viva Engage and teams to communicate to the Regional leadership team and their peer group.

What you will bring

• University degree or college diploma
• One (1) to two (2) sales experience in CPG industry or other related sales experience
• Robust analytical, planning, presentation, negotiation, and problem solving skills
• A positive attitude and high level of curiosity
• Strong written, verbal and interpersonal communication skills
• Knowledge of the grocery industry and retail marketplace
• Proficient with standard office computer technology such as Microsoft Office products, Nielsen syndicated data and SAP
• Ability to self-motivate, work independently and also function effectively within a team

What Lactalis will offer

Lactalis Canada believes in rewarding its people with the following comprehensive benefits package and perks:

• A Competitive Base Salary
• Company Vehicle or Car Allowance
• A Performance-Based Bonus System
• 4 Weeks of Vacation
• Benefits starting day 1
• A Pension Program with an Employer Match at 100% of up to 6%
• Tuition reimbursement plan of up to $3,000/year
• A Volunteer Day to give back to your community
• Learning and Development opportunities
• A commitment to internal career advancement with potential for international mobility

Our ESG commitment

Our ESG (Environmental, Social, and Governance) roadmap drives our sustainability mission. We aim to positively impact communities and the planet by enabling stakeholders including our people, consumers, customers, suppliers, dairy farmers, government, and industry partners to have a positive impact on the wellbeing of our communities and the planet through all that we do.

Our commitment to DEI

Fuel Our Culture with Your Uniqueness! Lactalis thrives on the value each person brings. We're dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves. We're committed to crafting an environment that genuinely welcomes all, reflecting the richness of our people and communities.

Our promise extends to accessible processes and spaces. If you require accommodation due to a disability (which may be visible or invisible, temporary, or permanent), please inform our Talent Acquisition team – confidentiality will be maintained.

Note: Lactalis Canada does not conduct credit or background checks through LinkedIn. If required, we'll contact you after signing a Job Offer.

Job Type: Full-time

Pay: $60,000.00-$70,000.00 per year

Work Location: Remote