Sales Representative

Senior Helpers; Kitchener; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading in-home senior care company in Kitchener is seeking a passionate Sales Representative to develop relationships and drive business growth. In this commission-driven role, you will engage with referral sources and convert leads into service agreements. Successful candidates will have proven sales experience, be excellent communicators, and possess a valid driver's license. Enjoy a flexible work environment with opportunities for career progression and a supportive company culture that values your contributions.

Benefits

Commission-based earnings

Flexible working environment

Career progression opportunities

Qualifications

• Proven sales experience in home care, senior services, or B2B referral environments.
• Excellent communication, presentation, and relationship-building skills.
• Valid driver’s license and reliable vehicle required.

Responsibilities

• Identify potential referral sources like hospitals and physicians.
• Generate new client leads and convert them into service agreements.
• Conduct outreach through cold calls, meetings, and networking events.

Skills

Sales experience

Communication skills

Relationship-building skills

Organizational skills

Job description

At Senior Helpers, we provide exceptional in-home care for seniors, enabling them to live safely and independently in their own homes. We are growing rapidly and seeking a results-oriented Sales Representative to bring new business, build referral networks, and drive our growth across the region.

Position Overview

As Sales Representative you will be responsible for developing relationships, securing new client engagements, and expanding our outreach in the senior-care community. This is a commission-driven role—your earnings will reflect your success in generating new business and fostering ongoing referral relationships.

Key Responsibilities

• Identify and engage potential referral sources: hospitals, senior living communities, physicians, discharge planners, social workers, senior service organizations.
• Generate new client leads and convert them into home-care service agreements.
• Conduct outreach: cold calls, in-person meetings, presentations, networking events.
• Maintain and grow relationships with existing referral sources and clients.
• Keep accurate records of sales activity in CRM: leads, conversions, follow-ups, documentation.
• Meet or exceed sales targets and commissions.
• Work collaboratively with care & operations teams to ensure smooth onboarding and delivery of services.

Qualifications

• Proven sales experience (preferably in home care, senior services, healthcare or B2B referral environments).
• Excellent communication, presentation and relationship-building skills.
• Valid driver’s license, reliable vehicle, and ability to travel within the territory.
• Comfortable working independently and pursuing new business aggressively.
• Strong Organizational And Tracking Skills (CRM Experience An Asset).
• Familiarity with senior-care services, home-care industry, or healthcare referral networks is a plus.

Compensation & Benefits

• Commission based
• No cap on earnings — top performers can significantly increase income.
• Flexible working environment: you’ll manage your territory, schedule, and outreach strategy.
• Supportive company culture — you’ll be backed by our operations, care team, and marketing resources.
• Potential for career progression into senior sales, regional development or leadership roles.

Why Join Us?

• Be part of an organization that genuinely improves the lives of seniors and their families — meaningful work, real impact.
• Opportunity to build your own business footprint in the senior-care market.
• A role where high effort = high reward — unlimited upside for motivated sales professionals.
• Join a team with a strong mission and community reputation.

We are proud to be an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state and local news.