Sales Representative

Summit Motors; Taber; On-site; CAD 50,000 - 65,000; Full time

Job summary

A vehicle sales company in Canada is seeking a Sales Representative to deliver premium customer experiences. This role focuses on promoting International products, requires at least 2 years of B2B sales experience, and involves building strong customer relationships. Ideal candidates possess a high school diploma, strong negotiation skills, and familiarity with CRM tools. This position offers competitive wages and comprehensive benefits.

Benefits

Health Insurance

401(k) Retirement Plan

Paid Time Off (PTO)

Competitive Wages

Flexible Scheduling

Qualifications

• Minimum 2 years of sales experience, preferably in a B2B environment.
• Experience in the medium/heavy-duty truck or automotive industry preferred.

Responsibilities

• Identify and qualify potential customers through prospecting.
• Create tailored proposals and finalize deals.
• Provide exceptional customer service and follow up post-sale.

Skills

Consultative selling

Customer relationship management

Negotiations

Business development

Communication

Education

High school diploma or equivalent

Bachelor’s degree in business or related field

Tools

CRM software

Job description

Sales Representative

Department: Vehicle Sales
Reports To: Sales Manager, Sales Director

Overview

The Sales Representative plays a pivotal role in delivering a premium customer experience by offering full-spectrum solutions through a consultative selling approach. This position is responsible for promoting and selling International products (truck and/or IC Bus), both new and pre-owned, along with associated services tailored to meet the operational and financial needs of a diverse customer base—including owner-operators, small businesses, and large commercial fleets.

Benefits

• Health Insurance
• 401(k) Retirement Plan
• Paid Time Off (PTO)
• Competitive Wages
• Flexible Scheduling

Key Responsibilities

• Prospecting & Business Development – Ability to identify and qualify potential customers, analyze fleet needs, and actively build a strong sales pipeline through calls, visits, and targeted outreach.
• Product & Solution Expertise – Strong understanding of International truck products, configurations, and related services; able to align vehicle specifications, financing, and lifecycle value to customer applications.
• Customer Development – Skilled in consultative selling, asking the right questions to uncover business and financial needs, and building long-term relationships that ensure customer satisfaction and retention.
• Proposal & Closing Skills – Experience creating tailored proposals, collaborating with internal and external stakeholders, addressing objections, and finalizing deals with accuracy and professionalism.
• Follow-Up & Reporting – Consistent in post-sale customer follow-up, pipeline management, performance analysis, and accurate reporting to support business growth and continuous improvement.
• Dealership Culture & Professionalism – Commitment to integrity, collaboration, accountability, and continuous learning; ability to foster a respectful, high-performance work environment while representing the brand positively.
• Teaching for Differentiation – Ability to apply the method to identify the right solution for the individual customer as well as explain and argue for the value of an offer, expressed in money and/or time.
• Value Selling – Ability to apply the method to identify the right solution for the individual customer as well as explain and argue for the value of an offer, expressed in money and/or time.
• Adaptability – Adapting to work effectively in ambiguous or changing situations and with diverse individuals and groups.

General Knowledge & Skills

• Business Acumen – Using an understanding of business issues, processes, and outcomes to maintain and enhance business performance.
• Safety & Health – Demonstrates understanding of the importance of safety and health policies, procedures, and regulations. Creates and safeguards a healthy, safe, and sustainable work environment for all employees.
• Communication & Teamwork – Listens and communicates openly, honestly, and respectfully with diverse audiences while promoting dialogue and building consensus; works collaboratively across teams to achieve organizational goals.
• Products and Services – Maintains an up to date understanding of International and IC Bus products and services necessary to perform duties and tasks. Understands International products and services value proposition connected to processes and business.
• Customer Understanding & Focus – Demonstrates a strong grasp of customer industries, operations, and business drivers while providing service excellence and tailored solutions that optimize customer profitability. Maintains ongoing client contact and offers seasoned advice to both customers and internal teams to support growth and long-term success.
• Initiative – Dealing with situations and issues proactively and persistently, seizing opportunities that arise. Focusing on addressing current issues.
• Planning & Organizing / Results Oriented – Effectively sets goals, creates structured plans, and allocates resources to achieve success. Demonstrates ambition, efficiency, and perseverance in consistently meeting or exceeding objectives.
• Influencing Skills – Persuades, convinces, and influences others to obtain their buy-in and support for specific course, action, or direction. Understands others’ point of view. Creates, maintains and leverages a network of supportive relationships.
• Negotiations – Ability to explore positions and alternatives to reach the best possible outcome by seeking mutual benefits and maintaining relationships in business discussions with their counterparts.

Desired Education & Experience

• High school diploma or equivalent required; bachelor’s degree in business, management, technical, or related field preferred.
• Vocational/technical training or further education in a relevant field considered a plus.
• Minimum 2 years of sales experience, preferably in a B2B environment.
• Background in the medium/heavy-duty truck, bus, or automotive industry strongly preferred.
• Prior dealership experience and knowledge of trade-in processes or used vehicle evaluations are beneficial.
• Experience using CRM or sales management tools preferred.
• Valid Driver’s License required; CDL preferred.

We are an Equal Opportunity Employer.