Sales Manager - Bus Division

Diamond Truck Centres; Edmonton; On-site; CAD 75,000 - 100,000; Full time

Job summary

A leading transportation solutions provider in Canada seeks a Sales/General Manager to lead a sales team in selling buses to fleets and authorities. The role requires strong leadership and strategic thinking, with responsibilities including managing key accounts, executing sales plans, and ensuring client satisfaction. Candidates should have 5-7 years of experience in sales leadership, especially in transportation, and possess excellent communication skills. The position offers a competitive salary and benefits package.

Benefits

Base salary plus bonus program

Affordable benefits package

Company Match RRSP program

Access to sales tools and training

Comprehensive OEM level training program

Qualifications

• 5–7 years of experience in sales leadership within transportation.
• Strong leadership and problem-solving skills.
• Self-motivated with the ability to take initiative.

Responsibilities

• Recruit, train, coach, and mentor a sales team.
• Build relationships with transit authorities and corporate clients.
• Develop and execute sales plans and manage large-scale bus fleet sales.

Skills

Sales leadership

Strategic thinking

Excellent communication skills

Understanding of public sector procurement

Education

Post-secondary education

Tools

Microsoft 365

Job description

Position Summary

The Sales/General Manager is responsible to lead a sales team, develops strategies for selling buses (transit, school, coach) to fleets/authorities, manages key accounts (transit agencies, corporations).

They handle large bids/tenders, build customer relationships, manage inventory & forecasting, and ensure targets are met, focusing on revenue growth, market share, and customer satisfaction.

Key Responsibilities

• Sales Leadership:Recruit, train, coach, and mentor a high-performing sales team.
• Customer & Relationship Management:Build strong ties with transit authorities, school districts, corporate clients, and dealers.
• Vendor Management:Work directly with manufacturers; International IC Bus, Turtle top, Collins and Eldorado to building strong, collaborative relationships for mutual success.
• Customer Understanding & Focus – Demonstrates a strong grasp of customer industries, operations, and business drivers while providing service excellence and tailored solutions that optimize customer profitability. Maintains ongoing client contact and offers seasoned advice to both customers and internal teams to support growth and long-term success.
• Strategy & Planning:Develop and execute sales plans, identify new markets, and set revenue goals.
• Key Account & Tender Management:Manage large-scale bus fleet sales, participate in public procurement (tenders), and close complex deals.
• Sales Operations and Compliance Oversight – Ensure smooth and compliant execution of the bus sales processes, from strategic planning through execution & follow up, ensuring alignment with internal standards and OEM requirements.
• Inventory Management & Reporting:Manage sales pipeline, forecast sales, track/manage bus Inventory, maintain CRM, and report to the ownership group.
• Product & Market Expertise:Understand bus products, features and services, competitor activity, industry and market trends.
• Travel:Some travel required as needed within Western Canada

What We Offer

• Base salary plus bonus program with excellent earning potential
• Affordable benefits package including health, dental & disability coverage
• Company Match RRSP program
• Access to the latest products, sales tools and training
• Opportunity to work with a trusted and valued product line in a strong dealership network
• Comprehensive OEM level training program

Qualifications

• 5–7 years of experience in sales leadership, specifically within transportation
• Strong leadership, strategic thinking and problem-solving skills
• Understanding of public sector procurement.

• Excellent communication skills and effective listening ability
• Self-motivated and proactive with the ability to take initiative
• Excellent computers skills including Microsoft 365
• Post-secondary education is an asset.
• A valid class 5 drivers’ license
• Ability to travel

Who We Are

Western Canada Bus is a part of the International Truck group. We are the largest school & commercial bus provider in Western Canada serving school boards, municipalities and business operators. With our selection of brands, professional sales representatives and a strong dealership network, we can provide our customers with the ideal bus for their business with the service support to keep them moving.