Sales Director

DMC Recruitment Group; Toronto; On-site; CAD 150,000 - 200,000; Full time

Job summary

A leading recruitment agency is seeking a Sales Director to oversee sales in Western Canada. This position requires over seven years of experience in sales leadership, particularly in the building materials domain. The role involves coaching a sales team, achieving sales targets, and building customer relationships. The compensation includes a competitive salary, bonuses, car allowance, and comprehensive health benefits. Candidates must have a valid driver's license and be willing to travel as needed.

Benefits

Annual bonuses

Car allowance

Health & dental benefits

RRSP matching

Qualifications

• Seven or more years of experience leading an outside sales team.
• At least five years in the building materials or LBM industry.
• Valid driver's license and access to a vehicle.

Responsibilities

• Lead sales performance across Western Canada.
• Coach and develop a regional sales team.
• Build and strengthen customer relationships.
• Set and achieve sales targets.
• Monitor competitive activity in the region.

Skills

Sales performance leadership

Coaching and mentoring

Customer relationship management

Problem-solving

Financial acumen

Job description

Sales Director – Regional Sales Director, Western Canada

Location: Western Canada (BC, AB, SK, MB).

The role may be based in Calgary, AB or the Lower Mainland, BC.

Our client is an established building materials (flooring) manufacturer with a strong brand and market momentum. They are focused on investing in their people and strengthening their leadership team. This role is meant to drive continued expansion across Canada and the U.S. Western Canada is an established region with significant untapped opportunity for further growth under the direction of an experienced leader.

Key Responsibilities

• Lead sales performance across Western Canada
• Coach, mentor, and develop a regional sales team, adding additional reps in high‑potential markets and segments as appropriate
• Support Territory Managers through field visits, customer meetings, pipeline development planning, and ongoing guidance
• Work with internal teams to support shared commercial goals
• Build and strengthen customer relationships
• Set and achieve sales targets to drive revenue growth
• Improve sales processes, including pricing, quoting, and inventory coordination
• Develop market‑specific sales, product, and marketing plans
• Review data to identify trends and customer opportunities
• Attend industry and promotional events to support customer engagement
• Deliver training on sales techniques and product knowledge to the team
• Monitor competitive activity in the region
• Build business cases for additional hires, regional expansion, and other commercial initiatives

Required Experience

• Seven or more years of proven experience leading an outside sales team, with at least five of those years in the building materials or LBM industry
• Strong problem‑solving, commercial acumen, and coaching skills
• Ability to set clear goals and hold the team accountable
• Financial acumen to accurately budget, forecast, and report to leadership
• Flexible to travel as required – roughly 25% to support the regional team and attend head‑office meetings
• Valid driver’s license and access to a vehicle

Compensation package includes a competitive base salary, annual bonuses, car allowance, gas, expenses, RRSP matching, health & dental benefits.

Please apply via the DMC website. All applicants with closely related experience will be contacted. This role is being hired with priority on behalf of our client.