Sales Development Representative (SDR)

PIPRA Solutions; Delhi; On-site; CAD 50,000 - 70,000; Full time

Job summary

A dynamic technology firm in Ontario is seeking a motivated Sales Development Representative to join their sales team. This role focuses on lead generation, building relationships with potential clients, and driving pipeline growth. The ideal candidate will have strong communication skills and a background in sales or business development. The position offers a competitive salary, opportunities for professional growth, and a collaborative work environment.

Benefits

Competitive salary and commission

Opportunities for professional growth

Collaborative work environment

Qualifications

• 2+ years of experience in a sales, business development, or customer-facing role preferred.
• Experience in SaaS, AI, Blockchain, or technology-based solutions is a plus.

Responsibilities

• Identify and research potential clients.
• Qualify leads by understanding business needs.
• Manage inbound leads and engage in meaningful conversations.
• Maintain organized pipeline in the CRM system.
• Develop and nurture relationships with prospects.

Skills

Strong communication skills

Excellent interpersonal abilities

Self-motivated

Goal-oriented

Organizational skills

Education

Bachelor’s degree in Business or related field

Tools

CRM tools (Salesforce, HubSpot)

Sales engagement platforms (Outreach, Salesloft)

Job description

Role Overview

We are seeking a motivated and dynamic Sales Development Representative (SDR) to join our growing sales team. The SDR will be responsible for generating and qualifying new leads, building strong relationships with potential clients, and driving pipeline growth for the sales team. The SDR is expected to find and screen potential customers who could benefit from our products and services. This role is critical in identifying high‑quality opportunities and setting up the sales team for success. As the first line of communication with a prospect, the ideal SDR has a strong understanding of the sales process and excels at researching leads, starting new relationships, and setting up sales closure for success.

Key Responsibilities

Lead Generation & Prospecting

• Identify and research potential clients through various channels, including LinkedIn, email, and outbound calling.
• Qualify leads by understanding their business needs and challenges.
• Generate leads through cold calls and build relationships by nurturing warm prospects and finding potential new sales opportunities.
• Manage inbound leads and engage in meaningful conversations to understand their requirements.
• Anticipate needs by studying services and conducting market research to identify new leads.
• Attend product training conferences and develop an understanding of our communication infrastructure.
• Monitor and attend face‑to‑face and online meetings with prospects while handling the introductions and follow‑up with the sales representatives.

Pipeline Management

• Maintain an organized pipeline of prospects in the CRM system (e.g., Salesforce, HubSpot, etc.).
• Schedule discovery meetings or demos for the Account Executives (AEs) and follow up accordingly.

Relationship Building

• Develop and nurture relationships with prospects, ensuring continuous engagement through personalized communication.
• Build trust and rapport with key decision‑makers and stakeholders.

Collaboration

• Work closely with the marketing team to follow up on inbound leads and align messaging.
• Maintain a self‑starter attitude while creating outreach strategies for new lead generation methods.
• Collaborate with Account Executives to develop and execute effective outreach strategies.

Performance Metrics

• Meet or exceed monthly and quarterly targets for lead generation, qualified opportunities, and meetings booked.
• Track and report on key performance metrics to the Sales Head. Report to sales Head with weekly, monthly, and quarterly results.

Preferred Skills

• Strong communication skills (both written and verbal).
• Excellent interpersonal and relationship‑building abilities.
• Self‑motivated, goal‑oriented, and highly organized.
• Ability to handle objections and rejection in a positive manner.
• Familiarity with CRM tools and sales engagement platforms (e.g., Outreach, Salesloft).

Educational Qualification

• Bachelor’s degree in Business, Marketing, Sales, or related field.
• 2+ years of experience in a sales, business development, or customer‑facing role (preferred).
• Experience in SaaS, AI, Blockchain, or technology‑based solutions is a plus.

Why Join Us?

• Competitive salary and commission structure.
• Opportunities for professional growth and advancement.
• Collaborative and innovative work environment.

Ongoing training and development to help you excel in your career.

Apply now!