SaaS Marketing Campaigns Lead (Email & Growth)

Liferaft; Remote; CAD 60,000 - 80,000; Full time

Job summary

A forward-thinking technology company in Toronto is seeking a Marketing Specialist to drive lead generation and brand engagement. You will be responsible for email marketing campaigns, landing page optimization, and social media management. Ideal candidates have 2-4 years in digital marketing, particularly in B2B SaaS, and experience with HubSpot. This role offers a competitive compensation package, flexible working conditions, and a collaborative team environment that values diversity and work-life balance.

Benefits

Competitive compensation

Flexible PTO

Health & Dental Benefits

Remote-first workplace

$750 Yearly Lifestyle Subsidy

Monthly cell phone reimbursement

Monthly parking reimbursement

Company-sponsored social events

Qualifications

• 2–4 years in digital marketing, preferably B2B SaaS.
• Experience with HubSpot or similar platforms.
• Strong analytical skills with actionable insights.

Responsibilities

• Execute email marketing campaigns for lead generation.
• Optimize landing pages and CTAs for conversion.
• Coordinate campaign timelines and resources.

Skills

Email marketing

Campaign analytics

Social media management

Copywriting

Organizational skills

Tools

HubSpot

LinkedIn

Hootsuite

Buffer

Job description

A forward-thinking technology company in Toronto is seeking a Marketing Specialist to drive lead generation and brand engagement. You will be responsible for email marketing campaigns, landing page optimization, and social media management. Ideal candidates have 2-4 years in digital marketing, particularly in B2B SaaS, and experience with HubSpot. This role offers a competitive compensation package, flexible working conditions, and a collaborative team environment that values diversity and work-life balance.