Remote Lifecycle Marketing Lead — SaaS Growth & Engagement

ZayZoon; Remote; CAD 60,000 - 80,000; Full time

Job summary

A financial empowerment platform is seeking a Lifecycle Marketing Manager to drive customer acquisition and engagement. The ideal candidate will have over 5 years of experience in lifecycle marketing in a SaaS environment and will lead multi-channel marketing strategies. This position promotes a supportive, fully remote culture with generous benefits, including flexible time off and health coverage from day one. Join the team to help shape employee financial wellness.

Benefits

Flexible time off

Medical, vision, and dental benefits

Inclusive parental leave top-up

Wellness stipend

Qualifications

• 5+ years of experience in lifecycle marketing initiatives in SaaS.
• 3+ years experience leading teams.
• Strong ability to translate technical details into narratives.

Responsibilities

• Define lifecycle marketing strategies to increase customer lifetime value.
• Lead and support team members, fostering a culture of growth.
• Develop and execute marketing campaigns across multiple channels.
• Segment customer groups for targeted marketing initiatives.

Skills

Multi-channel lifecycle marketing

Customer Engagement platforms (Braze, Iterable)

Data-driven decision making

Tools

Tableau

Google Analytics

Job description

A financial empowerment platform is seeking a Lifecycle Marketing Manager to drive customer acquisition and engagement. The ideal candidate will have over 5 years of experience in lifecycle marketing in a SaaS environment and will lead multi-channel marketing strategies. This position promotes a supportive, fully remote culture with generous benefits, including flexible time off and health coverage from day one. Join the team to help shape employee financial wellness.