Remote Growth-Focused Paid Media Specialist

PocketHealth; Canada; Remote; CAD 60,000 - 80,000; Full time

Job summary

A healthcare technology company in Canada is seeking a Performance Marketing Specialist to manage and scale paid digital marketing efforts. The role involves overseeing various campaigns, analyzing performance data, and optimizing strategies to drive demand. Candidates should have 2+ years of experience in a similar role and a track record of success in digital marketing. The company offers competitive compensation, including stock options and generous benefits.

Benefits

Competitive salary

Stock options for every employee

Four weeks of paid time off

Unlimited paid wellness days

Extended mental health coverage

16 weeks of parental leave top-up

Qualifications

• 2+ years of experience in a digital marketing role.
• Strong understanding of DTC marketing.
• Experience with Paid Search, Paid Social, and Programmatic advertising.

Responsibilities

• Oversee day‑to‑day campaign management across paid channels.
• Analyze reporting to make necessary optimizations.
• Collaborate to draft winning PPC strategies.

Skills

Digital marketing

PPC campaign management

Data interpretation

A/B testing

Job description

A healthcare technology company in Canada is seeking a Performance Marketing Specialist to manage and scale paid digital marketing efforts. The role involves overseeing various campaigns, analyzing performance data, and optimizing strategies to drive demand. Candidates should have 2+ years of experience in a similar role and a track record of success in digital marketing. The company offers competitive compensation, including stock options and generous benefits.