Regional Marketing & Communications Manager

Grant Thornton; Vancouver; On-site; CAD 85,000 - 100,000; Full time

Job summary

A prominent professional services firm in Vancouver is seeking a skilled Regional Marketing & Communications Manager. This role involves leading multi-channel marketing campaigns and collaborating with various stakeholders to enhance brand awareness. Candidates should have at least 8 years of experience in marketing within a B2B environment, as well as strong project management skills. Competitive salary offered, along with numerous benefits including profit sharing and flexible work options.

Benefits

Profit sharing

Flex days

Wellness benefits

Qualifications

• Minimum of 8 years of experience in marketing communications and people management.
• Strong business acumen connecting marketing initiatives to business objectives.
• Resourceful and critical thinker with creative solutions.

Responsibilities

• Plan, lead, and execute multi-channel marketing campaigns.
• Build strong relationships with stakeholders.
• Review analytics from campaigns to improve engagement.

Skills

Marketing strategy

Project management

Communication skills

Client relationship management

Data analysis

Education

University degree in Marketing, Communications or equivalent

Tools

Microsoft Office Suite

Microsoft Dynamics

Job description

Who we are

You know those big cities that still feel like small towns? Where everyone’s friendly and helps each other out? That’s like Doane Grant Thornton. Except here we’re all professionals and there isn’t a mayor or a general store. We’re a large and growing professional services firm that still feels like a community. We employ about 3000 people across Canada, and we truly care about our colleagues, our clients and the communities where we work and live. That’s what’s most important to us. We’re building a thriving organization that’s purpose driven and still want to remember what your favourite milkshake flavour is.

This marketing manager role will support our growing western Canadian business units. The role will sit in our Vancouver office and will primarily support the business units in British Columbia.

Role overview

As a Regional Marketing & Communications Manager, your responsibilities will include:

Responsibilities

• Plan, lead, and execute multi-channel marketing campaigns aligned to firm objectives and within budget. This includes ideation, planning, communication with and buy-in from key stakeholders, content curation, tactical execution, internal and external communications, tracking and reporting on KPIs.
• Lead various marketing initiatives across the region. This includes, but is not limited to, email marketing, event marketing, content marketing, and sponsorship marketing.
• Lead other special projects in western Canada as needed.
• Review analytics from campaigns and other assets and provide suggestions for increasing efficiencies, improving engagement, and expanding our market reach.
• Build strong relationships with stakeholders to understand their needs and the needs of their clients, and make strategic recommendations that demonstrate a strong understanding of the problem or business need and that align to the needs of the firm and the client.
• Build trust and rapport with the greater marketing team across the firm to identify opportunities to increase brand awareness for the region, improve workflow processes, and elevate the effectiveness of the regional marketing team.
• Understand the various touch points and stages of a sale cycle in professional services and identify, plan, develop, and lead the right marketing tactic to help drive a positive purchase decision.
• Maintain cumulative project reporting summary, including successes and lessons learned, digital analytics and budget updates to be used for leadership updates and future planning.
• Function like a consultant to internal clients, bringing value to the entire marketing process. Educate them on the role of marketing, including the processes and required inputs to produce effective campaigns and how to plan for periods of high demand. Share ideas and ask questions including who the target audience is and what they want them to think, feel, do, or say as a result of a campaign.
• Act as an advocate for marketing with internal clients. Educate them on the role of marketing, including the processes and required inputs to produce effective campaigns and how to plan for periods of high demand.
• Ensure that our culture and brand voice is reflected in all external communications.
• Actively participate in working groups to deliver national and regional campaigns.
• Be a champion in the use of the firm’s CRM, CMS, PMS and other marketing enablement technology to manage campaigns and track ROI.
• Act as a brand ambassador. Collaborate with the national marketing & communications team and regional marketing managers to ensure brand integrity and consistency across all external and internal marketing activities including advertising, presentations, sponsorship, social media, communications, and event materials.
• Remain knowledgeable of firm marketing strategy, programs and campaigns to leverage in your projects and campaigns.
• Demonstrate a good understanding of the firm’s services and markets by proactively bringing forward creative ideas that elevate our marketing campaigns and drive engagement with our brand.
• Perform other duties as required under the guidance of the Regional Senior Marketing Managers.
• Travel will be required (when appropriate).

Qualifications

• University degree in Marketing, Communications or equivalent
• Minimum of 8 years of experience in marketing communications and people management, in a B2B environment, preferably professional services
• Strong business acumen with proven experience connecting marketing initiatives to business objectives
• Highly collaborative with the ability to build relationships across teams and stakeholders
• Strong project management skills with ability to prioritize, multi-task and perform in a fast-moving and deadline-oriented environment to deliver quality results
• Resourceful and critical thinker who consistently brings forward creative solutions that meet client needs
• Exceptional and effective written and verbal communication skills, and apply tact and discretion when communicating with others
• Results driven and willing to learn and to seek continuous improvement in quality and efficiency in everything you do
• Strong proficiency with Microsoft Office Suite of tools, with an emphasis on Word, PowerPoint and Excel
• Experience working with Microsoft Dynamics or other CRMs and marketing enablement tools
• Intellectual curiosity that drives you to look further, broader, deeper. Strong desire to improve processes, and comfortable using technology
• A valid driver’s licence and access to a vehicle for occasional travel (when appropriate) is considered an asset

What’s in it for you?

Profit sharing, Flex days, RRSP contributions, Firmwide holiday closure, Wellness benefits, Concierge-like benefits, Work from anywhere in Canada in the summer for 4 weeks, and more!

Our special culture shines through when we have the opportunity to connect in person. That’s why we’re working in a model where teams are required to be together in the office 4 days per week.

Ready to apply

Are you ready to Discover Your Purple?

At Doane Grant Thornton, we’re committed to ensuring our compensation practices are fair, equitable and competitive. To get the conversation started, we’re happy to share that our current base salary for this role ranges from $85,000-$100,000 in Vancouver. If this role is available in another location(s), the associated salary range in that location(s) may vary based on relevant factors, including geography.