Provincial Sales Manager

SNDL; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading Canadian cannabis retailer is seeking a Provincial Sales Manager based in Toronto to lead provincial sales across Eastern Canada. This role involves building relationships with provincial boards, managing budgets, and collaborating with cross-functional teams. Candidates should have 5–10 years of experience in sales or account management within regulated environments. The position offers competitive compensation and a chance to impact provincial strategies in a fast-paced organization.

Benefits

Competitive total compensation

Comprehensive health benefits

Opportunities for growth

Qualifications

• 5–10 years of experience in key account management, project management, retail sales or commercial roles.
• Strong influencing, negotiation, and business acumen required.
• Experience in regulated or CPG environments preferred.

Responsibilities

• Build and maintain strong relationships with provincial board buyers.
• Own monthly and quarterly budget delivery for assigned provinces.
• Collaborate with Regional Sales Managers on forecasts.

Skills

Key account management

Project management

Retail sales

Customer relationship management

Stakeholder engagement

Education

Undergraduate degree in Commerce, Marketing, Finance

Tools

Microsoft Office (Excel, PowerPoint, Word)

Power BI

Job description

Work Location

Toronto Corporate Office

About the Role

SNDL is seeking a Provincial Sales Manager to lead provincial sales across Eastern Canada including Ontario, Quebec and the Atlantic provinces. This role acts as the internal market expert for assigned provinces and is accountable for managing provincial board relationships, guiding portfolio strategy and driving commercial results in highly regulated retail environments.

Reporting to the Senior Director Sales Strategy & Innovation, you will work closely with field sales and account teams, provincial operations, demand planning, and innovation to support portfolio management, launches, forecasting accuracy and budget for Quebec and the Atlantic provinces. You will also lead and support a remote direct report focused on government retail education and sales support.

Responsibilities

Commercial Activities

• Build and maintain strong relationships with provincial board buyers providing insights and data to support portfolio strategy.
• Own monthly and quarterly budget delivery for assigned provinces partnering with Provincial Operations, Regional Sales Managers and key account teams to close gaps.
• Manage master data SKU portfolios and market changes to ensure accuracy and timely execution.
• Support weekly replenishment with provincial boards and manage ongoing relationships with provincial board customers and distributors to ensure effective planning and execution.
• Partner with Provincial Operations on purchase order coordination with planning and fulfillment teams, including managing timing constraints and market risks (e.g., long‑term out‑of‑stocks sales initiatives).
• Support Return to Vendor processes and identify opportunities for process improvement across assigned markets.
• Lead and support a remote direct report responsible for government retail product education and provincial sales support in Quebec and the Atlantic markets (based in Montreal).

Cross‑Functional Activities

• Support demand planning and sales forecasting processes for assigned provinces.
• Manage product exits and transitions ensuring alignment with approved forecasts and market plans.
• Collaborate with Regional Sales Managers and key account teams on forecasts.
• Participate in innovation and new product development planning to support successful market launches.

Qualifications

• Undergraduate degree in Commerce, Marketing, Finance or related field preferred.
• 5–10 years of experience in key account management, project management, retail sales or commercial roles within regulated or CPG environments.
• Strong customer relationship management, stakeholder engagement and cross‑functional collaboration skills.
• Proven influencing, negotiation, and business acumen.
• Experience with financial analysis and category management is an asset.
• Cannabis industry and manufacturing/CPG experience is an asset.
• Bilingual French is an asset but not required.
• Proficient in Microsoft Office (Excel, PowerPoint, Word); Power BI is an asset.

Benefits

• Competitive total compensation and incentive program.
• Comprehensive health benefits and healthcare spending account.
• Opportunity to work in a fast‑paced entrepreneurial and growing organization.
• Exposure to senior leadership and meaningful impact on provincial strategy.

We thank all applicants for their interest; however only those selected for next steps will be contacted.

Our Commitment to Diversity & Inclusion

SNDL is an equal opportunity employer committed to building a welcoming inclusive and safe workplace. We encourage applications from individuals of all backgrounds, identities, ages and abilities.

About SNDL

SNDL is one of Canada’s leading and fastest‑growing liquor and cannabis companies. As the country’s largest private‑sector retailer, our portfolio includes well‑known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf and Superette.

We are also one of Canada’s largest vertically integrated cannabis producers, recognized for our innovation, low‑cost manufacturing and award‑winning brands including Top Leaf, Contraband Palmetto, Bon Jak, La Plogue, Versus Grasslands, Vacay Pearls by Grön, No Future and Bhang Chocolate.

Driven by purpose, performance and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.

Learn more about SNDL.

Key Skills

• Information Systems
• Instrument
• Access
• Agriculture
• Corporate Risk Management
• Cement

Employment Details

Employment Type: Full‑Time
Experience: Years
Vacancy: 1