Project Manager – Sales & Marketing
Freedom Cannabis Inc. Jasper, Alberta
Salary: $60,000–$80,000 per year • Full-time
Overview: The Project Manager – Sales & Marketing will oversee the planning, execution, and delivery of sales and marketing initiatives across multiple channels. This role ensures marketing campaigns, retail activations, product launches, and sales strategies are executed on time, on budget, and in full compliance with cannabis regulations.
Responsibilities
- Project & Campaign Management: Manage and track timelines for marketing campaigns, brand activations, and product launches; oversee creative development and production of marketing assets; ensure all campaign elements meet compliance requirements (provincial & federal); develop and implement strategic sales and marketing plans to promote Freedom's products; analyze market trends and consumer behavior to identify opportunities for growth; conduct regular market research to stay ahead of industry trends.
- Sales Support: Coordinate with sales reps and retail partners to roll out marketing promotions; develop and maintain sales enablement tools (sell sheets, presentations, pricing decks); assist with trade shows, pop-ups, events, and budtender education programs; manage relationships with key stakeholders and partners; oversee marketing campaigns across various channels, ensuring brand consistency; monitor sales performance metrics and adjust strategies as needed.
- Cross-Functional Collaboration: Serve as a liaison between marketing, sales, operations, compliance, and product teams; run regular check-ins and status meetings to ensure alignment and momentum; work closely with legal/compliance to review all marketing materials; collaborate with cross-functional teams to ensure alignment with production capabilities; lead a team of marketing professionals, fostering a culture of creativity and innovation.
- Reporting & Optimization: Track campaign performance and ROI using platforms like HubSpot, CRM, or Google Analytics; monitor sales KPIs and recommend adjustments to support business growth; maintain project documentation and post-mortem reviews for continuous improvement.
Qualifications & Experience
- 3+ years of experience in project management, marketing coordination, or sales operations.
- 1–2 years of experience in the cannabis, alcohol, or any other regulated industry.
- Strong organizational and communication skills; experience with project management tools (Excel, Monday.com, Scribe); familiarity with digital marketing, CRM tools, and basic design platforms (Adobe).
- Strong understanding of market dynamics and consumer behavior; excellent communication and interpersonal skills; ability to analyze data and make informed decisions; leadership experience with a focus on team development and motivation.
Preferred & Skills
- Experience with digital marketing strategies and tools is a plus.
Compensation & Location
Location: Alberta (on-site in Jasper). Travel up to 50% may be required. Education: Secondary School (preferred). Experience: Sales and Marketing: 3 years (required).
Application
Call-To-Action: If you are passionate about the cannabis industry and ready to make an impact, apply today and join us in growing amazing cannabis that enriches lives!