Product Marketing Specialist - Hybrid (B2B Print)

Canon Canada; Brampton; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading technology company in Canada seeks a Product Marketing Specialist for B2B Print Products. This role involves managing product lifecycles, developing launch strategies, and collaborating with various teams to optimize sales performance. Candidates should possess strong analytical and project management skills, proficiency in Microsoft Office, and bilingual proficiency in French is a plus. The position offers a hybrid work model and comprehensive benefits package.

Benefits

Comprehensive health coverage

Life insurance and wellness programs

Paid time off

Matching RRSP contribution

Discounts on Canon products

Qualifications

• Strong analytical skills to assess customer needs and synthesize insights from multiple data sources.
• Effective time management and multitasking abilities to handle competing priorities and projects.
• Solid project and process management skills to support strategic planning and execution.
• Proficiency in Microsoft Office, especially PowerPoint and Excel.
• Familiarity with Canon B2B Print Products is considered an advantage.
• Bilingual proficiency in French is an asset.

Responsibilities

• Developing and executing strategic product launch plans for B2B Print Products.
• Supporting Sales Enablement by generating sales ideas and analyzing performance data.
• Partnering with Sales and Service to evaluate sales processes and implement improvements.
• Collaborating with teams to plan sales campaigns and recommend communication tools.
• Monitoring sales data and KPIs to assess product line performance.
• Identifying growth opportunities and recommending strategic programs.
• Contributing to KPI development and preparing executive-level reports.
• Liaising with Canon sales affiliates for market intelligence.

Skills

Strong analytical skills

Effective time management

Solid project management skills

Proficiency in Microsoft Office

Bilingual proficiency in French

Job description

A leading technology company in Canada seeks a Product Marketing Specialist for B2B Print Products. This role involves managing product lifecycles, developing launch strategies, and collaborating with various teams to optimize sales performance. Candidates should possess strong analytical and project management skills, proficiency in Microsoft Office, and bilingual proficiency in French is a plus. The position offers a hybrid work model and comprehensive benefits package.