Product Marketing Manager

Medium; Remote; CAD 88,000 - 114,000; Full time

Job summary

A partner company is seeking a Product Marketing Manager to drive product success in Finland. You will shape product positioning, develop go-to-market strategies, and ensure alignment across teams. The role requires 5+ years of product marketing experience, strong communication skills, and experience in dental products. This position offers a high level of ownership and the opportunity to significantly impact product success in a fast-growing environment across Europe.

Benefits

Opportunity for career development

High level of ownership

Collaboration with cross-functional teams

Supportive learning culture

Responsibilities

• Own product marketing initiatives end to end, ensuring successful launch.
• Conduct market, competitor, and customer research.
• Define product positioning and messaging.
• Develop go-to-market strategies and launch plans.
• Create sales enablement materials.
• Guide the customer lifecycle focusing on adoption and retention.

Skills

Product marketing expertise

Analytical thinking

Cross-functional collaboration

Excellent English communication

Market research

Customer analysis

Competitive positioning

Technical understanding

Job description

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Product Marketing Manager in Finland.

We are looking for a Product Marketing Manager to drive product success by connecting product strategy, market insight, and commercial execution. In this role, you will shape product positioning, messaging, and go-to-market strategies that directly influence adoption, revenue growth, and customer satisfaction. You will act as the voice of the customer internally, translating market needs into compelling narratives and launch plans. Working closely with product, sales, and marketing teams, you will ensure alignment across the entire customer journey. This position offers high visibility, strong ownership, and the opportunity to make a meaningful impact in a fast-growing, innovation-driven environment across Europe.

Accountabilities

• You will own product marketing initiatives end to end, ensuring products are positioned clearly and successfully launched to market. Your responsibilities include:
• Conduct market, competitor, and customer research to identify insights, opportunities, and unmet needs.
• Define product positioning, value propositions, and messaging tailored to different customer segments.
• Develop and execute go-to-market strategies and launch plans for new and existing products.
• Create sales enablement materials, including pitch decks, training content, and supporting collateral.
• Collaborate closely with Product, Sales, Marketing, and Brand teams to ensure consistency and alignment.
• Guide the customer lifecycle from awareness to retention, focusing on adoption, loyalty, and churn reduction.

Requirements

• The ideal candidate brings strong product marketing expertise combined with analytical thinking and cross-functional collaboration skills. Key requirements include:
• 5+ years of experience in product marketing or a similar role.
• Excellent English communication skills, both written and verbal.
• Strong product and technical understanding, with the ability to translate features into customer value.
• Proven experience in market research, customer analysis, and competitive positioning.
• Demonstrated success leading multiple product launches.
• Experience in dental products is required; orthodontic product experience is a strong plus.

Benefits

• Opportunity to work in a high-growth, innovative environment with strong career development potential.
• High level of ownership and the ability to directly impact customer experience and product success.
• Collaboration with highly motivated, cross-functional teams across Europe.
• Supportive culture focused on learning, innovation, and continuous improvement.

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role\'s core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

#LI-CL1