Product Marketing Manager

Metaview; London; On-site; CAD 90,000 - 120,000; Full time

Job summary

A growing AI recruiting company in London, Ontario, is seeking a Product Marketing Manager to define and drive the marketing function from the ground up. This strategic role involves shaping product positioning, executing launch campaigns, and enhancing customer engagement. Ideal candidates should have over 7 years of experience with a strong background in product marketing management, high-impact launches, and an understanding of the B2B customer journey. Competitive salary and equity offered in a rapidly accelerating company.

Benefits

Competitive salary

Meaningful equity

Comprehensive benefits

Qualifications

• 7+ years of work experience, minimum 5 in Product Marketing Management.
• Proven track record of high-impact launches and GTM asset creation.
• Experience with B2B customer journey.

Responsibilities

• Develop positioning, messaging, and GTM strategies for new products.
• Plan and execute launch campaigns for both net-new and expansion opportunities.
• Lead onboarding content and product education to drive activation.

Skills

Product Marketing Management

Customer research

Strategic thinking

Writing and visual communication

Competitive research

Job description

Metaview

Metaview is re-engineering hiring with AI at the core. Thousands of companies already use Metaview to accelerate their recruiting workflows, remove toil, and make hiring decisions with more precision.

Our AI Assistant for Recruiting is used by over 3000 companies around the world, and already makes recruiting flows drastically more efficient. But efficiency is just the starting point: the data we're capturing will enable us to build the AI platform that recognizes talent better than any human ever could.

Metaview was founded by Siadhal and Shahriar after their experiences scaling Uber and Palantir. We recently announced our $35m Series B, led by Google Ventures. Growing 5x YoY, our customers are raving fans of the product, and our innovation has been covered in Fortune, Forbes, TechCrunch, and The Times.

The team

• We\'re here to do the best work of our lives, and are immersed in our work.
• We optimize for rate-of-learning. Watch the clock, not the calendar.
• We\'re direct and actively-transparent in how we communicate and share progress. This means we all have the context and information required to help each other excel.

The role

We\'re at an exciting inflection point: strong customer love, clear product-market fit, and fast growth. As our first Product Marketing hire, you\'ll define the function from the ground up - setting the bar, building the muscle, and turning insight into impact.

This is not a coordinator role, but a strategic operator seat. You\'ll shape how our product is positioned, packaged, and launched - and ensure our story lands with the people who matter most. You\'ll work closely with founders, product, sales, marketing, and design to influence not just how we go to market, but what we build next.

If you\'re looking for a high-trust, high-autonomy role where you can move fast, drive strategy, and help build a category-defining company - we\'d love to meet you.

What you\'ll do

Product launches

• Develop positioning, messaging, and GTM strategies for new products, integrations, and features.
• Plan and execute launch campaigns for both net-new and expansion opportunities.
• Collaborate with Product and Marketing on pricing experiments and segmentation strategies.

GTM enablement

• Build compelling case studies that showcase adoption and measurable outcomes.
• Conduct competitive research and win / loss analysis to inform positioning and GTM strategy.
• Create high-impact collateral that arms sales and success teams with the right stories and use cases.

Activation & lifecycle

• Lead onboarding content and product education that drive activation and time-to-value.
• Partner with Growth and Product to optimize conversion journeys (especially free → paid).
• Identify lifecycle opportunities to expand product usage, engagement, and advocacy.

What we\'re looking for

• 7+ years of work experience, minimum 5 in PMM.
• Proven track record of high-impact launches and GTM asset creation.
• Experience supporting both sales-led and PLG motions with a deep grasp of the B2B customer journey.
• Strong writing and visual sensibility, with a portfolio that reflects strategic thinking and taste.
• Experience owning customer research and market insight initiatives.
• High agency, low ego, and bias toward action.

What\'s in it for you

• Be the first. Set the bar and define a category of an already customer-obsessed brand.
• Fast-track your career. We\'re a Series B rocket ship growing 5x YoY. You\'ll take on big, meaningful projects and grow faster than anywhere else.
• Great pay, real ownership. Competitive salary, meaningful equity, and benefits that support the whole you.