Principal ML Engineer, Ad Performance

Launch Potato; Montreal; Hybrid; CAD 120,000 - 150,000; Full time

Job summary

A tech-driven company is seeking a Machine Learning Architect to establish the vision for personalization. The role involves designing advanced ML systems that serve billions of predictions and leading strategic initiatives across teams. Candidates must have over 10 years of experience in machine learning, particularly in personalization, and demonstrate exceptional technical and leadership skills. This role offers a remote-first environment within a diverse team.

Qualifications

• 10+ years of experience designing, developing, and deploying large-scale machine learning systems focused on personalization.
• Demonstrated track record of 0→1 innovation in personalization or recommender systems.

Responsibilities

• Establish the technical vision for personalization at Launch Potato.
• Define personalization strategy and architecture for the company.
• Design and implement advanced ML solutions using cutting-edge techniques.

Skills

Expertise building ML systems

Industry expertise through patents or publications

Success in architecting ML platforms

Mastery across ML domains

Visionary Thinking

Architectural Excellence

Job description

Overview

As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

MUST HAVE

• Expertise building ML systems with deep expertise in large-scale personalization
• Recognized industry expertise through patents, publications, or significant product impact
• Proven success architecting ML platforms serving billions of predictions in production
• Demonstrated track record of 0→1 innovation in personalization or recommender systems
• Mastery across multiple ML domains including deep learning, causal inference, multi-armed bandits, and graph-based models

EXPERIENCE

10+ years designing, developing, and deploying large-scale machine learning systems with a focus on personalization

YOUR ROLE

Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams.

OUTCOMES

• Define company-wide personalization strategy and architecture, driving alignment across all ML teams
• Solve critical technical challenges such as cold start, real-time learning, and exploration/exploitation tradeoffs
• Design and implement advanced ML solutions using cutting-edge techniques (e.g., graph neural networks, causal models, bandit algorithms)
• Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams
• Lead multi-quarter, cross-functional initiatives that redefine how personalization impacts business KPIs
• Act as technical mentor to senior ML engineers, guiding complex decision-making and scaling team capability
• Represent Launch Potato’s technical brand externally through speaking engagements, open source contributions, or publications
• Champion privacy-preserving personalization, responsible AI practices, and adaptive learning systems

COMPETENCIES

• Visionary Thinking: Defines the future state of ML infrastructure and personalization strategy. Balances deep technical rigor with a strong understanding of product impact.
• Architectural Excellence: Designs scalable, modular systems that support billions of predictions and enable rapid experimentation. Sets high standards for maintainability and performance.
• Technical Influence: Drives decision-making and builds consensus across teams and stakeholders without direct authority. Provides trusted guidance in ambiguous situations.
• Expert-Level Execution: Navigates deep technical complexity while maintaining execution velocity. Translates research insights into production-ready solutions.
• Mentorship & Leadership: Coaches senior engineers, facilitates technical reviews, and raises the technical bar for the entire organization.
• External Thought Leadership: Represents LP in the ML community and contributes to growing its reputation as a leader in ML innovation.
• Curious & Forward-Looking: Constantly explores new approaches to personalization and actively prototypes cutting-edge methodologies.

Want to accelerate your career? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We are an equal opportunity employer committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or veteran status.