Performance Specialist

Employment Hero; Remote; CAD 70,000 - 90,000; Full time

Job summary

A forward-thinking tech company in Canada is seeking an experienced Performance Marketing Specialist to manage paid advertising efforts. You will own and optimize campaigns across platforms like Google and Facebook, collaborating with the Growth Marketing Lead to drive business outcomes. Ideal candidates have 4+ years of paid marketing experience and strong analytical skills. This remote role offers cutting-edge tools and a flexible work environment, along with generous employee benefits.

Benefits

Employee share options

Flexible working hours

Generous parental leave policy

Learning & development opportunities

Qualifications

• 4+ years of experience managing paid marketing campaigns.
• Proven track record of achieving business outcomes via paid channels.
• Strong analytical proficiency and knowledge of analytics platforms.

Responsibilities

• Own and execute paid marketing campaigns across multiple platforms.
• Develop audience segmentation strategies for targeted reach.
• Analyze campaign performance and provide insights for improvement.

Skills

Paid marketing campaign management

Analytical skills

Audience targeting

Bidding strategies

Growth mindset

Tools

Google Analytics

Excel

BI tools

Google Sheets

Job description

Who we are

Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since our inception in 2014, we’ve scaled to a $2 billion valuation and gained a presence in 6 countries globally - Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 300,000 businesses and more than 2 million employees.

The EH Way

At Employment Hero, we’re proud of our unique DNA, which we call The EH Way.

1. We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
2. We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
3. We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
4. We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission
5. We Live by Our Values - we role model our values 100% of the time
6. We Expect High Performance - we set a high standard and we’re not satisfied with being average

This role

We're looking for an experienced Performance Marketing Specialist to own our paid advertising efforts in the Canadian market. Reporting to the Growth Marketing Lead, you'll be responsible for the day-to‑day management and optimization of our paid marketing campaigns including Google, Facebook, LinkedIn, and more as our marketing mix evolves.

This is a hands‑on role where you'll execute campaigns, analyze performance, and drive measurable business results. You'll work alongside our Growth Marketing Lead to build a comprehensive paid acquisition strategy for the Canadian market.

Your key focus areas will be:

• Own and execute paid marketing campaigns including audience targeting, creative testing, budget management, and ongoing optimization
• Develop and test audience segmentation strategies to reach HR decision-makers, business owners, and other key personas
• Collaborate closely with the Growth Marketing Lead to align paid marketing efforts with broader acquisition goals
• Analyze campaign performance and provide regular reporting on key metrics
• Recommend strategic improvements based on data insights, platform updates, and market trends
• Partner with creative and content teams to develop compelling ad creative that resonates with the Canadian market
• Stay current on platform changes, new features, and industry best practices in paid social and programmatic advertising
• Manage relationships with platform reps and external vendors as needed
• Contribute to budget planning and provide input on channel investment decisions

Who you are

To thrive at Employment Hero, you’ll need to embody The EH Way – operating with focus, agility, and an obsession with impact. For this role, you’ll also bring:

• 4+ years of hands‑on experience managing paid marketing campaigns across multiple platforms
• Proven track record of driving measurable business outcomes (leads, pipeline, revenue) through paid channels
• Deep knowledge in campaign structure, audience targeting, bidding strategies, and conversion optimization
• Strong analytical skills with proficiency in analytics platforms and associated tools (Google Analytics, platform‑specific dashboards, BI tools, Excel/Google‑Sheets)
• Self‑starter mentality with the ability to own campaigns end‑to‑end with minimal oversight
• Growth mindset with a persistent openness to learn, develop and improve.
• Excellent communication skills and ability to translate performance data into clear recommendations
• Comfort working in a fast‑paced, growth‑oriented environment

What we can offer

At Employment Hero, we don’t just talk about a better way to work – we live it. Joining Employment Hero means

• You will work remotely, with the flexibility to own your time and impact
• You will access cutting‑edge tools to amplify your work, knowledge and outputs
• You’ll surround yourself with ambitious, outcome‑driven colleagues who challenge you to do the best work of your life
• You’ll own ESOP (employee share options) in one of the world’s fastest‑growing tech companies
• You’ll also have access to a wide range of benefits that includes a very generous parental leave policy, subsidised egg freezing (so you can make the choice that’s right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities

We’re AI‑first, so you may meet some of our AI tools early in the process. They help us cut the noise, surface great talent fast and make sure every candidate gets a fair, consistent experience.

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here employmenthero.com/legals/applicant-policy/

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.